Housing the most exclusive product, the store will act as a space for creatives to come together, while retaining the cultural aesthetic and design that’s in-keeping with its Soho-location.
Designers Paolina Russo and Bethany Williams with Melissa Kitty Jaram are currently showcasing one-off pieces inside the store, while neon lights have been produced by the familiar God’s Own Junkyard. Archive products are on display across both floors — a nod to adidas Originals’ connection to music, fashion and terrace culture — and celebrate the history of adidas as a creator brand.
A dedicated area for the popular adidas Spezial collection has a custom-designed Spezial pool table available for all to use, while consumers will also be able to purchase limited-edition adidas Originals pool sets later in the year.
The new adidas Originals flagship store, found on the corner of Foubert’s Place and Kingly Street, Carnaby, opens today.
In other news, adidas’ Tischtennis sneaker has made a triumphant return.
8 Foubert’s Pl