Volkswagen Says Goodbye to the Beetle in Stirring 'The Last Mile' Film
Starring Ren McCormack, Kevin Bacon, Andy Warhol, and Andy Cohen.
Volkswagen has said farewell to the iconic Beetle in a new campaign film titled The Last Mile. The short animated film — fittingly set to a youth choir’s cover of The Beatles’ “Let It Be” — enlists Ren McCormack, Kevin Bacon, Andy Warhol and Andy Cohen for cameo appearances throughout, each helping to capture the light-hearted spirit of the classic car.
The Volkswagen Beetle had been around since the 1930s, developed as the “people’s car” that went on to become a cult image in the 1960s, celebrating its coined catchphrase “small is beautiful.” In its 81-year-production-run, VW went on to sell over 23 million Beetles, making it one of the most recognizable cars to ever grace our roads.
Today, Volkswagen sends off the Beetle in a movie that explains how it was loved by all. The animation depicts a young man growing up, taking us through milestones such as starting a family, sending his kids to school, and driving through 70 years of iconic moments such as the hippie movement and Andy Warhol’s heyday — all while owning the Volkswagen Beetle. Watch the video above.
Looking to the future, Volkswagen recently unveiled how it thinks robots can be used to charge your EV.