Volkswagen has said farewell to the iconic Beetle in a new campaign film titled The Last Mile. The short animated film — fittingly set to a youth choir’s cover of The Beatles’ “Let It Be” — enlists Ren McCormack, Kevin Bacon, Andy Warhol and Andy Cohen for cameo appearances throughout, each helping to capture the light-hearted spirit of the classic car.
The Volkswagen Beetle had been around since the 1930s, developed as the “people’s car” that went on to become a cult image in the 1960s, celebrating its coined catchphrase “small is beautiful.” In its 81-year-production-run, VW went on to sell over 23 million Beetles, making it one of the most recognizable cars to ever grace our roads.
Today, Volkswagen sends off the Beetle in a movie that explains how it was loved by all. The animation depicts a young man growing up, taking us through milestones such as starting a family, sending his kids to school, and driving through 70 years of iconic moments such as the hippie movement and Andy Warhol’s heyday — all while owning the Volkswagen Beetle. Watch the video above.
Looking to the future, Volkswagen recently unveiled how it thinks robots can be used to charge your EV.