Lensed by Colin Dodgson, the video imagines vibrant pop colors against the backdrop of a hazy sun-stained beach. Minimally styling classic Stüssy pieces like sunglasses and caps, the video sees a cast dressed in medieval attire, including two knights in gleaming silver armor that end up jousting in the end. The video sets the stage for “a surreal equestrian duel” doused in a “sand-in-the-toes fever dream.” Apart from some colorful Stüssy flags seen in the campaign, a big orange surfboard also appears, paying homage to the origins of the global imprint.
Scroll above for a look at Stüssy’s Spring 2020 video campaign directed by Colin Dodgson. The Spring 2020 collection will be available on February 7, 1 p.m. EST.
In case you missed it, UNDEFEATED has showcased bold prints in its new Spring 2020 lookbook.