Stüssy Subverts So-Cal Surfer Roots in Spring 2020 Campaign

A surreal sun-stained fever dream.

By
Fashion
7,734 Hypes 4 Comments

After unveiling its pre-Spring 2020 lookbook two weeks ago, Stüssy is already back with a brand new campaign, this time in the form of a video that nods to its Southern Californian surfer roots.

Lensed by Colin Dodgson, the video imagines vibrant pop colors against the backdrop of a hazy sun-stained beach. Minimally styling classic Stüssy pieces like sunglasses and caps, the video sees a cast dressed in medieval attire, including two knights in gleaming silver armor that end up jousting in the end. The video sets the stage for “a surreal equestrian duel” doused in a “sand-in-the-toes fever dream.” Apart from some colorful Stüssy flags seen in the campaign, a big orange surfboard also appears, paying homage to the origins of the global imprint.

Scroll above for a look at Stüssy’s Spring 2020 video campaign directed by Colin Dodgson. The Spring 2020 collection will be available on February 7, 1 p.m. EST.

 

View this post on Instagram

 

Spring ‘20 by Colin Dodgson The Spring ‘20 Collection will be available worldwide on Friday, February 7th at 10am PST.

A post shared by Stüssy (@stussy) on

In case you missed it, UNDEFEATED has showcased bold prints in its new Spring 2020 lookbook.

Read Full Article
Image Credit
Stüssy
Photographer
Colin Dodgson
Art Direction
Edward Quarmby
Stylist
Claudia Sinclair
Set Designer
Spencer Vrooman

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

101 Users Online

What to Read Next

Tame Impala Turns Into a Wedding Band for "Lost in Yesterday" Visual
Music

Tame Impala Turns Into a Wedding Band for "Lost in Yesterday" Visual

The first music video off the upcoming album, ‘The Slow Rush.’

Blizzard Now Owns All Fan-Made Custom Mods on 'Warcraft 3: Reforged'
Gaming

Blizzard Now Owns All Fan-Made Custom Mods on 'Warcraft 3: Reforged'

Learning the lesson from its ‘Dota 2’ mishap.

HUMAN MADE & Girls Don't Cry Reunite for Logo-Heavy Capsule
Fashion

HUMAN MADE & Girls Don't Cry Reunite for Logo-Heavy Capsule

From crisp white slub tees to canvas tote bags.


Suntory's Oldest Yamazaki Whiskey Will Cost $27,000 USD
Food & Beverage

Suntory's Oldest Yamazaki Whiskey Will Cost $27,000 USD

The 55-year-old single malt will be limited to 100 bottles.

Man Reportedly Finds Six Nike MAGs in Expired Storage Unit
Footwear

Man Reportedly Finds Six Nike MAGs in Expired Storage Unit

The storage unit was bought for $75 USD.

Two Brothers Recreate 'Toy Story 3' Using Only Stop-Motion
Entertainment

Two Brothers Recreate 'Toy Story 3' Using Only Stop-Motion

Yes, the entire movie.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.

Help Support Us

We need ads to keep the lights on and to continue providing free news to our readers. We’d appreciate your support by whitelisting HYPEBEAST on your ad blocker. That way you can keep reading all the great stories for free.

If you have already whitelisted us, simply refresh this page. To find out how to whitelist us, click the button below.

Back

Add Us to Whitelist

We appreciate your support in allowing HYPEBEAST ads. Most ad blockers have similar whitelisting steps and settings. If you need assistance, please contact us.

Adblock Plus

  1. Click on the red ABP icon in the upper right corner of your browser.
  2. Click “Enabled on this site” to disable ad blocking for the current site. In Firefox click “disable on HYPEBEAST”.
  3. Refresh the HYPEBEAST page that you were viewing.

Adblock

  1. Click the AdBlock hand icon.
  2. Click “Don’t run on pages on this domain”.
  3. A new “Don’t run AdBlock on…” dialog may be displayed in the middle of the screen.
  4. Move the “Site” slider to the right. After that, click “Exclude”.
  5. Refresh the HYPEBEAST page that you were viewing.

uBlock

  1. Click the uBlock icon.
  2. Click the large blue “power” button in the menu that appears to whitelist the current website.
  3. Reload the HYPEBEAST page that you were viewing.

Firefox Browser

Firefox Tracking Protection may activate our whitelist notice, which can be disabled temporarily for a browsing session by clicking the shield icon in the URL bar and following the instructions.

Disconnect

  1. Click the Disconnect icon.
  2. Click “Whitelist site”.
  3. Refresh the HYPEBEAST page that you were viewing.