PHIPPS Calls for Forest Conservation With 'Tree Hugger' FW20 Collection

Featuring images of Smokey Bear, forest montages & more.

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Fashion
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Last year, PHIPPS debuted a full range of cowboy-inspired Spring/Summer 2020 looks. For the Fall/Winter 2020 season, the sustainable label draws inspiration from one of the most pressing concerns today: the conservation and protection of forests and woodlands in the face of destructive forces. Presented at its runway show at Paris Fashion Week, “Treehugger: Tales of the Forest” celebrates the “brotherhood of their worldly guardians” while continuing PHIPPS’ commitment towards sustainable and transparent production processes in fashion.

Familiar PHIPPS silhouettes are constructed in new materials, such as Piñatex pineapple leaf leather, plush Steiff wool and recycled feather down. Smocked shirts and fleece hoodies boast prints by Swedish photographer Linda Westin, while images of Smokey Bear — a character that has educated the American public on fire safety since WWII — appears alongside woodland fauna and educational prints and patches.

In an effort to curb overproduction, PHIPPS’ Fall/Winter 2020 collection includes repurposed denim jeans, jackets and flannel shirts in varying earth tones. Carved jewels and woven tools by Danish artist Rasmus Myrup are paired with the looks, further emphasizing the collection’s woodland theme. In light of the wildfires that have ravaged Australia, PHIPPS’ push for protecting and conserving the planet’s natural environments comes at an important time.

Check out the looks from “Treehugger: Tales of the Forest” above and stay up to date with collection releases on PHIPPS’ website.

Elsewhere at Paris Fashion Week, Y/Project’s Fall/Winter 2020 collection delivered eccentric detailing and ’70s sensibility.

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