Namacheko FW20 Spotlights Gregory Crewdson's Photographs of Suburban America
Printed on capes, dresses, coats & more.
Last year, Namacheko released mohair sweaters inspired by some of the most recognizable works in art history. For Fall/Winter 2020, the Belgian menswear label worked with American photographer Gregory Crewdson for its “Somnambulism” collection. The latest range of apparel features Crewdson’s staged photographs that blur the boundaries between fiction and reality, further highlighting designer Dilan Lurr’s interest in film.
“Somnabulism” continues to showcase Namacheko’s character building collections, while presenting Crewdson’s photography in a new format. Informing coats and shirts are these telescopic frames that act as “image time capsules of nostalgic memories of the character, often featuring Gregory’s view of troubled suburban America.” Silk capes, elegant fur dresses and coats embellished with pearls and buttons present these cinematic scenes of suburbia.
Form and shape also drive Namacheko’s latest range. Moving away from oversized forms, Namacheko delivers denim for the first time and incorporates fluid, feminine silhouettes into its menswear collection. Reverse seams are used instead of shoulder pads, allowing for “structure without further construction.”
The collaborative items — ranging from tops and scarves to capes, coats and knitwear — are produced in Belgium and printed in France. The prints are directly applied to each individual yarn in a 18th century process of warp printing. Parts of the collaboration will be available exclusively at New York’s Gagosian Gallery in September.
Take a look at the runway images above. The FW20 collection is expected to drop later this year on Namacheko’s website.
For more from Paris Fashion Week, Berluti’s Fall/Winter 2020 collection showcases a fashion-forward spin on suit styling.
