THE CONVENI Taps INVINCIBLE for Boldly Branded Convenience Store-Inspired Capsule
Shop ’till you drop.
Hiroshi Fujiwara‘s retail project THE CONVENI has enlisted INVINCIBLE for its latest roster of collaborative products.
In true CONVENI form, the products are aligned with the project’s convenience store aesthetic as they are packaged in soda cans, food boxes, milk cartons and sandwich packaging. The packaging is as crucial to the release as the garments are themselves, noting THE CONVENI branding alongside INVINCIBLE’s moniker and the fragment design bolt logo.
The products themselves include a hoodie, a long-sleeve and short-sleeve T-shirt, and a tote bag. Keeping to the monochromatic colors of black and white, each piece is adorned with dual-branding that reworks the fragment design logo by adding elongated, dual-colored branding from the two main collaborators. This sketchy font contrasts the alternative print found throughout the collection which further notes the full list of collaborators.
Take a look at the entire INVINCIBLE for THE CONVENI pop-up store capsule collection in the gallery above, and pick up the pieces exclusively at its store detailed below.
In other news, BAPE has dropped a series of exclusive products for the New Year.
INVINCIBLE for THE CONVENI POP-UP STORE
INVINCIBLE EAST No. 3,
Alley 35, Lane 181, Section 4,
Zhongxiao East Road,
Da’an District,
Taipei City
January 10, 2020 — February 2, 2020
