Hyein Seo's 'SAVE YOURSELF' Book/Short Film Captures Transitional Emotions of Youth
An illustration of the intersection of identity, insecurity and independence.
Following the release of its Fall/Winter 2019 collection, South Korean label Hyein Seo has now prepared an accompanying book/short film project.
Titled SAVE YOURSELF, the accompaniment looks to capture the transitional emotions and thoughts of youths as they face adulthood. Utilizing photography, poetry, and film, SAVE YOURSELF functions as an evocative illustration. The multimedia collection illustrates an intersection of identity, insecurity and independence that comes together to manifest a rhetorical question that continues from generation to generation. Additionally, Hyein Seo has prepared a black Smoker’s T-shirt, a T-shirt tribute to the first Korean female film director, Park Nam-Ok, and a branding engraved metal cigarette case.
Hyein Seo’s SAVE YOURSELF book/short film project will debut at a photo exhibition and film screening January 31 in Tokyo at SO1 Gallery. The SAVE YOURSELF book and accompanying limited-edition merchandise will be available exclusively at Daikanyama Tsutaya Books and save-yourself.net February 1.
SO1 Gallery
6-14-15 Jingumae
Shibuya, Tokyo
Japan
Daikanyama Tsutaya Books
17-5 Sarugakucho
Shibuya, Tokyo
Japan
In case you missed it, take a look inside the newly reopened HBX Hong Kong location.
