Eye/LOEWE/Nature Takes to the Hills of Mount Fuji for Print-Heavy SS20 Collection
Approximately $16 USD will be donated from each sale to environmental causes.
Eye/LOEWE/Nature returns for its third installment for Spring/Summer 2020, this time capturing the British actor Josh O’Connor hiking through the hills of Mount Fuji, Japan for its lookbook.
Shot by Gray Sorrenti, the lookbook showcases Eye/LOEWE/Nature’s latest products designed by creative director Jonathan Anderson, who notes in a press release, “I think Eye/LOEWE/Nature shows how I see the LOEWE man: he is kind of day-to-day, but at the same time wants to experiment. In a weird way, there is a conservatism to him, but there is an eccentricity inside.”
As a result, the SS20 collection puts the focus on bold colors, functionality, and sustainability. It introduces pieces such as a fleece jacket made from recycled polyester and cotton in colors that are inspired by eathy tones, as well as purples and psychedelic multicolor print. Elsewhere, Eye/LOEWE/Nature presents pullover parkas, durable workwear jackets, polo shirts and a new range of organic cotton T-shirts with watercolor landscape prints, as well as a range of stripes T-shirts and seven-pocket cargo pants.
Additionally, the outdoors-inspired collection sees a new range of calfskin hiking boots in colorful interpretations of natural colors such as turquoise, yellow and orange, as well as bags that incorporate denim, fluffy fleece and canvas into their functional designs.
Take a look at the Eye/LOEWE/Nature SS20 collection in the Gray Sorrenti-shot lookbook above, and shop the entire drop on the Loewe website and at its boutiques worldwide. For every product sold, LOEWE will donate €15 EUR (approx. $16.60 USD) to environmental causes.
In other news, Jil Sander has presented its FW20 nomad-indebted collection.
