Diesel Announces Six-Month Residency at Fred Segal Sunset
Featuring coveted collaborations alongside READYMADE, A-COLD-WALL*, and Eric Emanuel.
Diesel has announced a six-month residency at Los Angeles-based retailer Fred Segal Sunset. Beginning January 28, the retailer will carry a variety of Diesel’s most exclusive and coveted collaborations, including its Red Tag collections alongside READYMADE and A-COLD-WALL*, as well as its mainline collaboration with Eric Emanuel. Atop of these limited edition pieces, a selection of seasonal and core Diesel denim as well as ready-to-wear styles will also be available.
“We are thrilled to be in Fred Segal Sunset, one the most amazing environments which represent the best of what the modern lifestyle looks like and stands for today,” shared Stefano Rosso, CEO of Diesel North America. President of Fred Segal John Frierson also noted that “these Diesel creative collaborations are super relevant. This is a chance for Diesel to tell a strong story in LA, with a curated selection of limited edition pieces that can only be found at Fred Segal Sunset.”
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Exclusively released in the United States at the storefront, the denim brand’s Red Tag x READYMADE collection was made using upcycled denim fabrics. READYMADE designer Yuta Hosokawa reimagined the brand’s leftover denim, offering six different pieces including jackets, jeans, and duffels. The Red Tag x A-COLD-WALL* collection sees 19 vegetable-dyed garments and accessories, bringing together workwear styling and utility-focused details that play on both brands’ unique styles. Lastly, Diesel’s mainline collaboration with Eric Emanuel highlights the designer’s take on creative and stylish sportswear, featuring dual-branded shorts in three unique stonewashed colorways.
You can take a detailed look at the residency as well as the pieces offered via the galleries above.
For more fashion news, check out Veilance’s first-ever technical denim items.
