Canada Goose Continues Its "Project Atigi" Partnership With Inuit Designers
Enlisting the help of 18 Inuit designers.
Canada Goose has just announced the second instalment to its “Project Atigi,” a collaborative collection that enlists the help of Inuit designers for a series of bespoke parkas. This time around, Canada Goose will showcase 100 parkas made by 18 Inuit designers from the Inuvialuit, Nunatsiavut, Nunavut, and Nunavik region.
Dani Reiss, President & CEO, Canada Goose comments, “We’re leveraging our global platform to share Inuit craftsmanship with the world and to create social entrepreneurship opportunities in the communities that inspire us. When you purchase a Project Atigi parka, you’re making an investment in the place and people that shape them.” Furthering time-tested Inuit traditions in outerwear, each parka was crafted by not only a designer, but by mothers, grandmothers, nurses, teachers, office workers, to small business owners within their respective communities.
Available in both men’s and women’s styles, proceeds from the “Project Atigi” collection will be donated back to Inuit communities across Canada via Inuit Tapiriit Kanatami (ITK). Look for the parkas to drop on January 23 over at Canada Goose.
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