THE NORTH FACE PURPLE LABEL and adidas Originals Prep BEAMS SS20 Exclusives
Bespoke outerwear and Campus 80 sneakers.
Each season, BEAMS recruits a few familiar faces to issue exclusive goods, kicking off the new offerings with aplomb. Spring/Summer 2020 is no exception, as the Japanese retailer brings on THE NORTH FACE PURPLE LABEL and adidas Originals for a brief selection of unique items.
THE NORTH FACE PURPLE LABEL issues two sets of one-off outerwear, including a field jacket and chesterfield coat. Both are offered in versatile charcoal, beige and navy iterations and crafted from a 65/35 Bayhead Cloth, a poly/cotton blend that ensures both breathability and weather resistance. Meanwhile, adidas provides a special pair of beige Campus 80 sneakers, a timeless model that maintains consistent popularity in Japan. Tonal suede is offset by white accents and matching patches of grain leather for premium looks and versatile styling
The exclusive items from adidas Originals and THE NORTH FACE PURPLE LABEL are available for pre-order on BEAMS’ web store along with other bespoke goods from similarly-branded brands like Gramicci and Marmot.
Recently, THE NORTH FACE PURPLE LABEL teased its own Spring/Summer 2020 range.
