Balmain Takes to the African Desert in FW20 Collection

Fusing suits & fluidity in a search for identity.

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Creative director Olivier Rousteing paid homage to his African roots for Balmain‘s Fall/Winter 2020 menswear collection during Paris Fashion Week.

Exhibited across a landscape of endless sand dunes, Balmain transformed the Grande halle de la Villette into a proud display of African ancestry. Drapery and warm natural tones took the spotlight in honor of the creative director’s Ethiopian and Somali origins, signaling “a desire for freedom” for the collection. The union of fluid suits and silk textiles offer a fresh meaning of liberation and deliverance to the new Balmain Man, embodied by “modern names” with a casual twist. The presentation concludes with a bewitching performance from contemporary dancers, closing a majestic showcase rooted from a search of identity.

Relive the experience of Balmain FW 2020 and check out all the looks.

In related news, take a look at all the Paris Fashion Week coverage here.

 

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