Back in late October, AJ Tracey released the deluxe edition of his self-titled debut studio album that added five new tracks with some standout additional features. “Zelda,” a melodic homage to stealing an unspecified opponent’s girl with references to the video game’s character Link, enlists the likes of Atlanta-based, Chicago-raised SahBabii and versatile Toronto artist SAFE. The video slid under the radar during the ongoing New Year’s Eve festivities but is worthy of a few views and revisits thanks to an extravagant castle locale in the hidden countryside intercut with heavy CGI graphics of AJ as a knight in shining armor.
The West London resident was one of the defining voices of the UK’s incredible year in rap music thanks to his genre fluidity, ear for melody, and smart-yet-accessible approach to lean into his pop sensibilities. The music video sees him flex some of his serious star power with a lightly auto-tuned melodic chorus blending perfectly with a stream of consciousness epithets shining a light on his signature wit.
“I feel like music is in a great place right now in the UK because everyone’s taken to whatever you want to make. Whatever you want to make, people have an ear for it.” Tracey told us during our Conversations With interview with him last September. “We’re like ‘you know what? I’m gonna give that a try. There’s not one sound you have to make to be doing well. There’s obviously sounds that are quite prominent and the ones that are doing well, but you don’t have to make that to do well.”
Watch the “Zelda” video above and revisit the AJ Tracey (Deluxe) experience for more.
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