Aimé Leon Dore Unveils Collaborative 1990 Porsche 964 Carrera 4 911 Campaign
Featuring a custom Schott leather and Loro Piana houndstooth interior.
Aimé Leon Dore and Porsche have unveiled their partnership in its first campaign video, showcasing the collaborative one-of-one 1990 Porsche 964 Carrera 4 911.
The project has taken months of primary design research, including visits to the Porsche Museum and 911 assembly line in Stuttgart, Germany, and has resulted in producing a fully-functioning, period-correct restored classic 911. ALD and Porsche have left no stone unturned when it comes to attention to detail, completely reupholstering the interior using Schott sunflower leather and Loro Piana houndstooth — inspired by ALD’s Fall/Winter 2020 collection.
As stated in its press release, “Rich top-grain leather wraps the dashboard, steering wheel, and door panels, while the reverse suede side of the leather covers the headliner and sunroof.” The process delivers a truly luxurious experience, elevating the stock seats with a mixture of high-end materials fitted by RECARO and even producing a Schott leather trunk with Loro Piana accents holding a car care bag are just some of the finishing touches to find inside.
The campaign video — which spotlights collaborative driving gloves as a teaser for what is to come — also puts the focus on the outside of the car. It is painted in the same shade of white found on the outside of Aimé Leon Dore’s Mulberry flagship, and draws inspiration from the iconic 911 Carrera RS 2.7 with its rear ducktail spoiler.
Cup 2 wheels nod to 1990s-era Porsches, while a Pegasus graphic detail above the front wheel pays homage to the marque’s racing heritage. The most notable addition to the ALD 911 is the custom-made badge, proudly stating “ALD 964” on the rear grille. ALD founder Teddy Santis said in a press release, “Porsche has been woven into the DNA of Aimé Leon Dore since the brand’s conception. For me, the Porsche 911 is perhaps the single most iconic automobile of all time, a car whose design synthesizes many of the values that connect Porsche and Aimé — simplicity, ambition, tradition, and beauty.”
Take a look at Aimé Leon Dore and Porsche’s campaign video above, and stay tuned to HYPEBEAST for further information on the highly-anticipated collaboration when it comes.
In other news, an unrestored 1971 Datsun 240Z has just sold for $310,000 USD.
