Vivienne Westwood SS20 Explores the World's Future "Wasteland"
The brand has released its latest lookbook and campaign.
Vivienne Westwood has doubled down on her sustainable messaging from her Fall/Winter 2019 show, in which the designer posited that Rot$ (an acronym for “Rotten Financial System”) was the greatest cause of world destruction. For her Spring/Summer 2020 presentation, the label has now posed what they consider the “solution”: a fair distribution of wealth and a future where land belongs to no one.
To illustrate these concepts, Westwood’s showcase was staged with backdrops that depicted a “wasteland,” featuring protest imagery, sparse trees and desolate landscapes. The looks were partially utilitarian and partially eccentric, retaining the usual quirkiness the designer is known for. A hodgepodge of colorful abstract patterns brightened up cargo shorts, unisex crop tops and knitwear, while plaid blazers and trousers spoke to the quintessential British aesthetic. Meanwhile, accessories ran the gamut, spanning velcro platform sandals to sleek loafers, and miniature handbags to large rucksacks.
The brand also unveiled its SS20 campaign visuals to further back its position. Featuring Westwood herself, the one-minute flick sees the designer breaking down the ideology of Rot$ in the middle of “No Man’s Land.” Watch the full spot now in the video below.
Elsewhere for the label, it recently teamed up with Vans on a collaborative “Anglomania” footwear capsule.
