The Toronto Raptors Release Co-Branded Nike Pro Hijabs

To promote Muslim women in sports.

By
Sports
9,275 Hypes 10 Comments

After officially introducing the Nike Pro Hijab in late 2017, the sportswear brand is teaming up with 2019 NBA Champions the Toronto Raptors on a range of co-branded options.

Inspired by a group based in Toronto that promotes Muslim women in sports, the branded hijabs feature The Raptors’ clawed basketball logo on the right side, while a Swoosh insignia is emblazoned on the left. Along with the introduction of the sportswear item, Nike debuted a campaign video showcasing a group of Muslim women playing basketball.

In the campaign, one athlete says, “It goes back to my experience as an athlete. Growing up, I didn’t have so many role models that looked like me.” The video continues, adding, “It’s about Muslim females not having to give up their identity or feeling like they have to sacrifice some portion of their identity, but also still play whatever sport they want.” According to national data from 2011, over 400,000 Muslims live in the Toronto area.

The Toronto Raptors Nike Pro Hijab is available now at Toronto’s RealSports retail location. Stay tuned for a wider release.

In more sports-related news, Paris Saint-Germain goes retro for its 2019/20 third kit.

Read Full Article
Source
The New York Times

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

802 Users Online

What to Read Next

Beyoncé Announces Special 'Making the Gift' Documentary
Music

Beyoncé Announces Special 'Making the Gift' Documentary

A behind-the-scenes look at how ‘The Lion King: The Gift Album’ came together.

ASICS Delivers Fall-Ready Footwear With GEL-KAYANO 5 OG "Black/Silver"
Footwear

ASICS Delivers Fall-Ready Footwear With GEL-KAYANO 5 OG "Black/Silver"

Add some shine to your rotation.

Y-3 Channels "Contrast and Duality" in Part Two of Its FW19 Campaign
Fashion

Y-3 Channels "Contrast and Duality" in Part Two of Its FW19 Campaign

As well as debuting the Kyoi Trail sneaker.


Latest 'Ford v Ferrari' Trailer Teases All of Excitement Surrounding the Great Racing Shakeup
Entertainment

Latest 'Ford v Ferrari' Trailer Teases All of Excitement Surrounding the Great Racing Shakeup

Starring Christian Bale, Matt Damon and Jon Bernthal.

Gorillaz & G-SHOCK are Back For a Second Album Art-Inspired Collaboration
Fashion

Gorillaz & G-SHOCK are Back For a Second Album Art-Inspired Collaboration

Celebrating ‘Gorillaz’ and ‘The Now Now.’

The Best UK Shows and Movies to Watch After ‘Top Boy’
Entertainment

The Best UK Shows and Movies to Watch After ‘Top Boy’

Highlighting some of the best options to stream on Netflix now.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.