The Toronto Raptors Release Co-Branded Nike Pro Hijabs
To promote Muslim women in sports.
After officially introducing the Nike Pro Hijab in late 2017, the sportswear brand is teaming up with 2019 NBA Champions the Toronto Raptors on a range of co-branded options.
Inspired by a group based in Toronto that promotes Muslim women in sports, the branded hijabs feature The Raptors’ clawed basketball logo on the right side, while a Swoosh insignia is emblazoned on the left. Along with the introduction of the sportswear item, Nike debuted a campaign video showcasing a group of Muslim women playing basketball.
In the campaign, one athlete says, “It goes back to my experience as an athlete. Growing up, I didn’t have so many role models that looked like me.” The video continues, adding, “It’s about Muslim females not having to give up their identity or feeling like they have to sacrifice some portion of their identity, but also still play whatever sport they want.” According to national data from 2011, over 400,000 Muslims live in the Toronto area.
The Toronto Raptors Nike Pro Hijab is available now at Toronto’s RealSports retail location. Stay tuned for a wider release.
In more sports-related news, Paris Saint-Germain goes retro for its 2019/20 third kit.
Inspired by those brave enough to change the game.
The Toronto Raptors Nike Pro Hijab is available now.#WeTheNorth pic.twitter.com/D1fY1mWGhy— Toronto Raptors (@Raptors) September 13, 2019
