Tomo & Co. Remixes Apple's Employee-Exclusive Sneakers
A direct reference to the Steve Jobs-approved Reeboks.
Japanese footwear label Tomo & Co. has toyed with lighthearted air sole silhouettes for over half a decade, since expanding its output from quirky sneakers to strappy sandals and unconventional sneakerboots. The brand’s Fall/Winter 2019 offering includes one particularly playful model, riffing on the iconic Reebok shoes that were created exclusively for Apple employees in the ’90s without sacrificing Tomo & Co.’s own unique styling.
Hardly the first twist on the sought-after Apple sneakers, Tomo & Co.’s tonal white or black “Apple Trainer” is nevertheless markedly distinctive, complementing details sourced from the original shoe with the Japanese brand’s preferred touches. Those include a full-length air bubble sole unit and the Tomo & Co. logo (a man’s head in silhouette), appropriately rendered in the rainbow hues of old-school Apple branding. Stylized “Tomo” branding reinforces the motif, with clean white leather panels and deliberate perforations underscoring the inspiration, complete with a large embroidered logo on the tongue.
Both the white and black Tomo & Co. “Apple Trainer” colorways are for sale on IN’s web store for ¥36,000 JPY (approximately $335 USD), with a unique tonal edition and grey suede variant also available on GETTRY’s site.
Though Apple has since stayed out of the sneaker design game, it has remained one of the world’s most relevant companies.
