Rowing Blazers Interprets "Post-Ivy" Streetwear for FW19 Lookbook
A play on the book ‘Take Ivy’ that influenced Japanese culture.
Rowing Blazers is looking toward a “post-Ivy” lifestyle for its Fall/Winter 2019 lookbook concept, playing on the Take Ivy book of 1965 that many in the Japanese culture took to as the definitive guide for Ivy League dressing. The brand has also drawn references from prep moments of the ’80s and ’90s, gleaning inspiration from the coming-of-age film, St. Elmo’s Fire, and the Rugby-themed episode of Friends in order to pull together peak collegiate vibes but with an expanded worldview.
Spotlighted pieces are meant to offer a take on preppy clothing that can transcend from campuses to cities. Items like wide-leg pants and chore coats in shades of royal blue, mango and hot pink lend a cheerful vibe, while blazers in corduroy and herringbone helm up the classic end of the range. The label’s signature rugby shirts are presented in an array of combinations, ushering in the spirit of fall with colors like forest green, mauve and navy.
There are also teasers of the second collaboration with Sperry, as well as a new partnership with English outerwear brand Barbour. Colorblocking is key throughout both, alongside seasonal patterns like the brown, checked boat shoes.
The first drop of the FW19 collection is available now at Rowing Blazers locations in New York and Los Angeles, as well as the brand’s webstore.
For more in fashion, catch up on Rowing Blazers’ colorful capsule with Lands’ End.
