Nike and The Basement have continued their collaboration with their first new joint release since 2017’s multi-material take on the Dunk Low. The new collaboration sees the London-based collective work with the Air Max 90, delivering three colorways that are each inspired by a different UK city. The design process saw The Basement work with creatives and community members in each of the three cities.
The first sneaker in the pack is inspired by Glasgow, and comes with a water resistant upper in “Deep Grey.” Other details — including a “Safety Orange” leather tongue and retroreflective Swoosh and heel tab — are subtle nods to the tradition of placing a traffic cone on the Duke of Wellington statue in Glasgow city center. Secondly, The Basement has reworked the Air Max 90 with a Manchester-influenced design, which features a jewel Swoosh, technical-inspired webbing and a black 3M quarter panel as well as eye-catching neon yellow touches.
The third Air Max 90 to release sees The Basement look to London, with a construction designed to celebrate the human and architectural diversity of the UK capital. Constructed from five different grey tones in different materials, the upper sits a top a “Natural” midsole and comes with four detachable Swoosh options: yellow 3M, dark grey corduroy, white patent and “Pearlescent.”
Take a first look at the three sneakers in the gallery above. The Basement x Nike Air Max 90 “City Pack” is set to release in October, with each shoe sold in the city it represents as well as select retailers and via Sneakrs. Additionally, a donation from the project will be made to Youth Futures, an organization providing creative opportunities to young Londoners.
As well as the basement collaboration, Nike has also recently wrapped the Air Max 90 in a “Cargo/Khaki” colorway.