Jordan Brand has delivered its latest signature shoe, the Air Jordan XXXIV. Crafted with the intent of bringing the best in lightweight performance to the court,
Gentry Humphrey, VP of Jordan Brand Footwear shared that “by introducing new, proprietary innovation with the XXXIV, the line’s game-changing legacy is extended to a new generation of athletes.” The new shoe effectually strips away unnecessary materials, leaving athletes with only what they need to excel on the court. Jordan Brand designer Tate Kuerbis equally noted that the shoe was created after “collating feedback from the Air Jordan XXXIII,” noting that much of the feedback revolved around “a desire to improve traction and reduce weight.”
The new shoe also introduces the Jordan Eclipse Plate, formed by two Pebax pieces and a forefoot Zoom Air unit to help in providing piston-like explosiveness off the foot. “The Eclipse Plate takes inherent values of the propulsion Flight Plate, a technology that is well-loved by Jordan athletes, and helps reduce the overall stiffness and strips down the weight,” shared Kuerbis. This ultimately relays to increased performance when cutting, sprinting, and jumping.
Zion Williamson, who debuted the shoe earlier today by landing a court-dominating dunk at the reveal event, shared his sentiments regarding the sneaker: “I want a shoe that is comfortable and stylish on and off the court. The XXXIV delivers on all of this and more.”
Outside of the shoe’s lightness, other details of the new model will include the number 23 in Morse code, located on the vamp of the shoe, as well as each colorway featuring unique and discoverable marks — such as heel counter branding being different on each iteration. Rounding the package off is “J4 — 34, 2.89-2019” featured on the outsole to represent the 30th anniversary from the Air Jordan IV to the latest model.
The first colorway to release will be the shoe Williamson wore during the reveal — the Air Jordan 34 “Blue Void,” which features a vibrant interplay of green, purple, teal, and more. The shoe is expected to douse the feet of Jordan Brand athletes as well as partner high school and collegiate teams, officially landing via Nike’s webstore on September 25 for $180 USD.
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