Mr Eazi Wants to Be the Jay-Z of Africa

He details how he went from a tech startup and party promoting to becoming one of Africa’s most promising stars.

By
listen
Mr Eazi Wants to Be the Jay-Z of Africa
MIC/LINE
4,924 Hypes 4 Comments

MIC/LINE is HYPEBEAST Radio’s music-centric show that looks to deliver in-depth conversations with your favorite artists, digging into their origin stories and asking the questions you want answered. For this week’s episode, we sit down with Mr Eazi.

Nigerian superstar Mr Eazi has traversed the African music scene, fusing together Nigerian and Ghanaian influences. With afrobeat’s rise to popularity, stars like him have helped the world become familiar with Africa’s scene as a powerhouse. Born Oluwatosin Ajibade, the artist was born in Nigeria and later relocated to Ghana to study mechanical engineering at KNUST.  It was there where he began a number of businesses, one of them being a successful party promoting company called Swagger Entertainment, which have booked artists such as Burna Boy.

After looking for a new hobby outside of party promoting, Eazi began dabbling in the music scene, having put out his mixtape About to Blow as an experiment. Eventually, his music caught fire and it was in July 2016 after a successfully headlined show, where he realized being a musician would be his calling. With a tech startup already gaining traction from investors, Eazi pulled out of this venture, losing his shares in order to focus on becoming a musician.

Eazi attributes much of his success and luck due to the timing of working with DJ Juls, who remixed his second single “Bankulize” featuring Pappy Kojo. Since then, Eazi has been propelled into international recognition with other hits like “Skin Tight” and “Leg Over.” He most recently launched emPawa Africa, a talent agency focused on promoting independent and emerging African artists. With most African artists being independent and lacking proper music business structure, Eazi hopes to provide a platform that is self-sufficient in creating an effective place for these musicians.

“There’s no publishing structure. There’s no label services coming into Africa, not one. There’s the need to start building all of this, and that’s what emPawa is trying to do. I’m trying to build that ecosystem. When you build the ecosystem, you’re going to eat. You’re going to break bread. If I don’t break the ecosystem, someone else will build it at the premium and sell back to me.”

Keeping Jay-Z’s career trajectory in mind, Eazi tells us that he’s always been inspired to not only make wealth, but positively impact the lives of those around him. He emphasizes that “success is the most powerful magnet” and reminds us that in order to succeed in this business, it is of importance to remain “unapologetically you.” Later he talks future music, hobbies, working with J Balvin and much more.

Keep up with everything HYPEBEAST Radio and subscribe to MIC/LINE on Apple PodcastsSoundcloudSpotifyStitcherOvercast or wherever else you enjoy your podcasts. Feel free to reach out to our host, Manny, on Twitter at @ECM_LP and follow HYPEBEAST Music for more original content and music news.

Read Full Article

What to Listen to Next

Tremaine Emory Shares His Metaphor for Life

Tremaine Emory Shares His Metaphor for Life

No Vacancy Inn’s co-founder shares how he went from the stock room to creating today’s prominent underground creative collective.

Listen
19,996 Hypes 7 Comments

The HYPE Report: adidas Signs eSports Star, PUMA Reveals Nipsey Hussle Collection and More

The HYPE Report: adidas Signs eSports Star, PUMA Reveals Nipsey Hussle Collection and More

Our editors also discuss Greg Yüna’s jewelry art, Martin Scorses’s ‘The Irishman,’ and BMW’s Vantablack X6 Coupe.

Listen
2,684 Hypes 0 Comments

iLoveMakonnen Doesn't Hold Back

iLoveMakonnen Doesn't Hold Back

He talks moving to Oregon, his latest album, Lil Peep and much more.

Listen
9,613 Hypes 11 Comments


Alexandre Arnault and Kim Jones Are Making a New Future

Alexandre Arnault and Kim Jones Are Making a New Future

CEO of RIMOWA discusses the legacy, innovation and future plans behind the brand and is later joined by Artistic Director of Dior Men’s, Kim Jones to discuss their collaboration.

Listen
19,488 Hypes 9 CommentsPresented by Rimowa

The HYPE Report: Supreme FW19, Spider-Man Leaves the MCU, Young Thug's Fun Side and More

The HYPE Report: Supreme FW19, Spider-Man Leaves the MCU, Young Thug's Fun Side and More

Our editors sit down and analyze the most important news from the past 7 days.

Listen
6,579 Hypes 6 Comments

DJ Jazzy Jeff Knows How to Read the Room

DJ Jazzy Jeff Knows How to Read the Room

He tells us what it takes to be the best DJ.

Listen
8,873 Hypes 11 Comments

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.