Mike Perry Connects With G FUEL for a Limited-Edition Flavor

Debuting raspberry-lemonade HYPE SAUCE.

Food & Beverage
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Brooklyn-based artist Mike Perry is lending his trippy illustrations to an exclusive offering of G FUEL’s signature product, aptly named HYPE SAUCE. The collaboration features a limited-edition raspberry-lemonade flavor of the sugar-free energy drink, which equips gamers with the nourishment to stay focused.

HYPE SAUCE’s packaging is specially-designed using Perry’s fun-loving visuals and comes bundled with a limited-edition HYPE SAUCE Shaker Cup.  To celebrate the collaboration, G FUEL will be hosting an event in New York City which will give attendees the chance to taste and purchase the product. The experience will also serve as the ultimate gaming night, allowing party goers to participate in on-site gaming tournaments to compete for a grand prize.

G FUEL’s HYPE SAUCE is limited to 30,000 units and can be purchased at the one-day event on September 12, which you can RSVP to here, or online via the brand’s website.

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Jamier Boatman-Harrell
Jamier Boatman-Harrell Creative Director

Jamier Boatman-Harrell is a Brooklyn-based Creative Director and writer at Hypebeast, with nine years of experience shaping culturally driven editorial and brand storytelling. He focuses on uncovering overlooked perspectives and translating them into narratives around identity, community, and self-expression. He wrote the Kaytranda cover story for Hypebeast Magazine #35, and is a fellow in The Center for Fiction/Susan Kamil Emerging Writer Fellowship.

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