Anti Social Social Club and DHL Collaborate on Utilitarian Clothing Capsule
A playful nod to ASSC’s contentious shipping history.
For those seeking to relive the glory of Vetements’ landmark DHL wearables, Anti Social Social Club has dreamed up a special release that speaks to its own controversial shipping history, purportedly resolved in recent years. Thus, the Californian label’s joint effort with DHL is both a nod to the past and a step towards the future, demonstrating ASSC’s knack for seeking out headline-worth collaborative partners.
Encompassing two hoodies, two tees, an embroidered cap and square cushion, Anti Social Social Club makes ample use of DHL’s signature yellow and red color palette to elevate the familiar logo with unmistakable visual impact. DHL logos grace the chest of each garment, with commemorative branding on the sleeves that reads “50 Years – Excellence. Simply Delivered.” On the rear, ASSC’s signature branding appears on contrasting tones — red for the yellow items and yellow for the black layering pieces. The cushion recalls one of DHL’s cardboard shipping boxes, complete with co-branding and technical specs to drive the reference home.
The DHL goods will be delivered to Anti Social Social Club’s website on September 25 at 8 a.m. PST (11 a.m. EST).
Anti Social Social Club isn’t the only imprint delivering major partnerships, of course — KITH recently served up a bevy of big-name collaborations during its KITH AIR showcase.
