24S Launches Exclusive 20-Brand Collaboration for New Menswear Site

The debut of LVMH’s shopping destination for men.

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Fashion
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Earlier this summer, 24S announced plans to expand its online retail platform into the menswear realm. As an exclusive purveyor of Dior and CELINE online, the shopping destination also features brands such as Balenciaga, Givenchy, Prada, Gucci, Fendi and more. Today, 24S launches the new menswear site with a 20-brand collaboration that includes 40 exclusive pieces from luxury fashion labels.

Eric Goguey, 24S Chief Executive Officer, explains the new addition of menswear to the online platform:

“We believe that there was a gap in the market for menswear fashion with a highly curated but uncomplicated point of view. Our approach to menswear recognizes that wanting to look good, feel good, stand out from the pack and blend into the crowd don’t necessarily have to be mutually exclusive components of men’s style. To us, launching menswear simply means adapting to the versatile needs of a man’s daily life today.”

The menswear site will reflect the constantly evolving expectations of an urban consumer while maintaining the style, quality and effortlessness of Parisian fashion. 24S will focus on exclusive releases for its menswear site, along with regular brand capsules and limited-edition releases. Maud Barrionuevo, Global Buying Director for 24S, says that the collaboration with 20 brands is “representative of our overarching menswear buy: we chose to work alongside brands who are already well established in the menswear space like Dior, Off- White and Prada, as well as quintessentially Parisian labels which we love, such as APC and Ami.”

Shop the looks in the gallery above on 24S’s menswear site.

In other news, Ronnie Fieg previews KITH’s upcoming Fall 2019 collection.

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