Sunflower Looks to 'Paris, Texas' in "Neon Country" SS20 Collection

The label’s third-ever runway show at Copenhagen Fashion Week.

By
Fashion
2,654 Hypes 1 Comments

Scandinavian menswear label Sunflower has presented its third-ever collection “Neon Country,” at Copenhagen Fashion Week Spring/Summer 2020.

Sunflower is based in Copenhagen and was listed as one of the best emerging Scandinavian brands to watch back in March, when the Ulrik Pedersen-founded company had presented two collections. The label prides itself on “nailing the pieces,” as Pedersen says in a press release, and for SS20 Sunflower delivers a selection of updated classics and perfected staples. Pedersen also referenced Wim Wenders’ 1984 film Paris, Texas when discussing the collection.

Born out of frustration towards the menswear industry’s forever-changing seasonal fashion trends, Sunflower rewrites the textbook and instead provides “a contemporary wardrobe balancing understated intelligent design with a respect for tailoring traditions.”

“Neon Country” is made up of relaxed tailoring and laid-back staples, such as the washed-out blue high waisted jeans and the beige three-button suit blazer. Standout pieces from the SS20 collection include the handmade Italian cowboy boots produced in collaboration with the heritage footwear company Buttero — appearing in yellow, brown and black to channel the “Neon Country” aesthetic — as well as the soft neon green suit pants and the draping white shirt.

Speaking on the SS20 collection, Sunflower founder Ulrik Pedersen says, “If I’m honest, I struggle more with Spring/Summer collections. For me personally, the ideal summer look is a pair of worn-out jeans, ripped long-sleeve t-shirt and a three-button suit jacket. It’s got to look right but that’s hardly a manifesto. So with the collection we really focused on nailing the pieces: the handmade Italian cowboy boots, the jacket hanging just right, you know what I mean. In the studio, we worked a lot with suits in laidback shapes, shirts shiny and drapey — worn together or with a pair of jeans, and a flash of neon color, Paris, Texas-style.”

Take a closer look at Sunflower’s third Copenhagen Fashion Week runway presentation above and find out more about the emerging label on its website.

In case you missed it, check out HYPEBEAST’s Streetsnaps with sustainable designer Emily Bode.

 

View this post on Instagram

 

Sunflower Collection 03 Look 03

A post shared by SUNFLOWER (@_hello_sunflower) on

 

View this post on Instagram

 

Sunflower Collection 03 Look 05

A post shared by SUNFLOWER (@_hello_sunflower) on

Read Full Article

What to Read Next

HUF Celebrates Woodstock 1969's 50th Year With Collaborative Collection
Fashion

HUF Celebrates Woodstock 1969's 50th Year With Collaborative Collection

Utilizing the music festival’s historic archive.

SpongeBob SquarePants & Patrick Kyrie 5s Are Dropping in Full Family Sizing
Footwear

SpongeBob SquarePants & Patrick Kyrie 5s Are Dropping in Full Family Sizing

Nautical nonsense for everyone.

Salomon Drops a Trio of Limited Edition S/LAB XT-6 Softground LT ADV Sneakers
Footwear

Salomon Drops a Trio of Limited Edition S/LAB XT-6 Softground LT ADV Sneakers

Equipped with ACS technology.


Tommy Wiseau Edited Himself into 'Avengers: Endgame' in a Hilarious Mashup Clip
Entertainment

Tommy Wiseau Edited Himself into 'Avengers: Endgame' in a Hilarious Mashup Clip

“Avengers: Friend Game.”

Prada Drops a New Stealthy Technical Backpack
Fashion

Prada Drops a New Stealthy Technical Backpack

Featuring large chunky zippers.

Vans Taps Baker Skateboards for an Expansive Graphic-Heavy Capsule
Footwear

Vans Taps Baker Skateboards for an Expansive Graphic-Heavy Capsule

From the Old School Pro to Style 112 Pro.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.