ROKIT and GUESS Jeans U.S.A Team Up for Sports-Inspired Collaboration

Tapping into ’90s basketball culture.

Presented by GUESS
Fashion 
4,622 Hypes 4 Comments

After announcing a series of collaborations to be sold exclusively at its annual event at LOT 5 in DTLA, GUESS Jeans U.S.A. is sharing a first-look at its capsule collection with the Los Angeles-based streetwear brand ROKIT. The 12-piece offering is the latest addition to the new GUESS Sport line and fittingly pulls inspiration from ’90s basketball.

The apparel taps into the nostalgia of the era through its color palette — inspired by the 1996 NBA All Star jerseys — as well as the graphics, while combining the D.N.A. of both brands. “Nico [Guardalabene] and I talked about coming together for a collab. for GUESS Sport — specifically basketball — because it’s so intrinsic to their brand,” says Nicolai Marciano, GUESS’s head of brand partnerships.

A fireball graphic across a jersey, shorts, T-shirt and jacket throws it back to memories of ROKIT’s founders playing NBA Jam. Other collection highlights include a denim jacket and tear-away pants. “We went through the GUESS archives selecting graphics and key pieces that we wanted to put a new and modern spin on, like the basketball tear-away pants,” says Marciano. “We did a denim take on them that feels like both brands are represented and you’ll see that throughout this collection in all of the pieces.” Rounding out the assortment is a range as accessories, from slides and socks to arm sleeves and sweatbands.

The ROKIT x GUESS Sport collection will be available August 24-25 at GUESS’s annual pop-up at LOT 5. Head to the brand’s website for more information on how to attend.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

676 Users Online

What to Read Next

Saint Alfred & Vans Vault Drop Limited Edition Sneaker With "Acid" Pattern
Footwear

Saint Alfred & Vans Vault Drop Limited Edition Sneaker With "Acid" Pattern

Every purchase comes with a print by artist Ben Marcus.

BBC ICECREAM Captures Five New York Types in Collegiate-Indebted FW19 Collection
Fashion

BBC ICECREAM Captures Five New York Types in Collegiate-Indebted FW19 Collection

Shot in Harlem, Queens and Manhattan.

adidas Originals' Temper Run Gets Luxurious "Pale Nude" Sneakersnstuff-Exclusive Update
Footwear

adidas Originals' Temper Run Gets Luxurious "Pale Nude" Sneakersnstuff-Exclusive Update

The clean retro revival is finished with gold-tone detailing.


The 'Stranger Things' x Nike "Upside Down" Pack Is Releasing Next Week
Footwear

The 'Stranger Things' x Nike "Upside Down" Pack Is Releasing Next Week

And here’s where to cop them.

Hobo & TRUCK Go to the Wilderness in Eight-Piece "Takibi Bar" Campfire Collection
Fashion

Hobo & TRUCK Go to the Wilderness in Eight-Piece "Takibi Bar" Campfire Collection

Featuring premium Japanese-made apparel and furniture.

KITH Unveils Full Hawaii-Themed Coca-Cola Capsule
Fashion

KITH Unveils Full Hawaii-Themed Coca-Cola Capsule

Featuring collabs with Mitchell & Ness, Orlebar Brown, Golden Bear, Garrett Leight, & Channel Island.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.