A Look at PSEUDONYM's Sensory-Themed SS20 Collection

Debuted at Copenhagen Fashion Week’s SS20 shows.

By
Fashion
12,907 Hypes 1 Comments

Up-and-coming sustainable Danish brand PSEUDONYM showed its Spring/Summer 2020 collection as part of Copenhagen Fashion Week‘s prime presentations. The theme of the collection is all five senses working together in unison, and in response to the all-encompassing inspiration, the pieces deliver a healthy mix of workwear, sportswear and suiting.

Cyclist-oriented pieces stood out as an ode to the brand’s Copenhagen roots, as the most popular way to travel around the city is by bicycle. It is through the lens of its updated cyclist’s uniform that PSEUDONYM played the most with color and pattern: striking cyclist leggings are paired with suit jackets, and a matching cyclist’s vest paired with work pants features a bold pop-art graphic.

Also in line with Copenhagen’s overall aesthetic, the majority of the collection speaks to Danish minimalism, sticking to clean silhouettes and neutral colors. PSEUDONYM designer Jacques Zhang gives a poetic description of the collection’s inspiration below, which he notes as an excerpt from something he read in college:

“Exercising your Human Mind as fully as possible, knowing it is only an exercise. Build beautiful artifacts, solve “problems”, smell the flowers and watch the sunsets, compose music, explore the “secrets” of the physical universe, savor the input from all of your five senses, absorb the nuances of close relationships and situations, feel the joy and sorrow, the laughter, the empathy, compassion⁠—and tuck all the emotional memory in your travel bag.”

View the full PSEUDONYM SS20 lookbook above, and expect the pieces to be available on the brand’s website soon.

For more collections debuted at CIFF, take a look at Twelvepieces’ mirage-themed “Fatamorgana 2” collection.

Read Full Article

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

715 Users Online

What to Read Next

Cautious Clay Drops "Swim Home" Track Co-Written With John Mayer
Music

Cautious Clay Drops "Swim Home" Track Co-Written With John Mayer

Off of Netflix’s ‘13 Reasons Why’ soundtrack.

Sage Vaughn Paints Creepy Flower People in Works for "Second Nature" Exhibition
Arts

Sage Vaughn Paints Creepy Flower People in Works for "Second Nature" Exhibition

Packed with acid-induced motifs of varying wildlife.

The North Face Japan Drops GORE-TEX Sock Sneakers
Footwear

The North Face Japan Drops GORE-TEX Sock Sneakers

Winter-ready trail shoes, complete with Vibram soles.


Bon Iver’s Drops 'i, i' Album Three Weeks Early
Music

Bon Iver’s Drops 'i, i' Album Three Weeks Early

Well, this is a surprise.

A Four-Hour Cut of 'Once Upon a Time in Hollywood' May Be Coming to Netflix
Entertainment

A Four-Hour Cut of 'Once Upon a Time in Hollywood' May Be Coming to Netflix

Similar to the recent Netflix version of ‘The Hateful Eight.’

Converse Pulls Heritage Graphics for All Star Pro BB Archive Pack
Footwear

Converse Pulls Heritage Graphics for All Star Pro BB Archive Pack

Leopard and camouflage colorways.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.