PLEASURES Is the Latest Brand to Collaborate With GUESS Jeans U.S.A. on Its Sports-Centric Line

Following the announcements of collaborations with ROKIT and Babylon, GUESS Jeans U.S.A. is now coming together with PLEASURES for a capsule collection to be sold exclusively at its LOT 5 event in DTLA. The L.A.-based skate brand is lending a race-inspired aesthetic to GUESS Sport, the label’s new collection of ’90s-inspired pieces.

The series features eight pieces inspired by racing. “For our second collaboration with GUESS, we wanted to take cues from the ’90s import racing era,” says Alex James and Vlad Elkin of PLEASURES. “Combining automotive design and fashion, this collection embodies classic styles mixed with PLEASURES outside-of-the-box approach.” Their vision comes through in details like custom patches on a classic mock neck top, graphic co-branding on long and short sleeve T-shirts and inside out terry cloth used for a crew neck. Accessories including a trucker hat and tote complete the assortment.

The PLEASURES x GUESS Sport collection will be available August 24-25 at GUESS’s annual pop-up at LOT 5. Head to the brand’s website for more information on how to attend.