OAMC x adidas Taps Dev Hynes for Latest Campaign

Parisian label OAMC has joined adidas to reimagine three of the brand’s iconic silhouettes with a campaign featuring Dev Hynes, better known as Blood Orange. First shown during Paris Fashion Week, the collection showcases unexpected variations of classic adidas designs.

OAMC’s creative director, Luke Meier, drew inspiration from the ’90s grunge scene of the Pacific Northwest to merge clean precision with gritty aesthetics. Meier explains how the collection’s inspiration was directly personal: “It has a special vibe: incredible and powerful nature, as well as a consciousness about culture, music, and art. I was looking at some of the early 90s references from when I lived there for this collection, and some of the fabrics, shapes, and motifs helped to create a Pacific Northwest mood.” The sneakers are available in white and black colorways, along with muted green and orange options.

Shot by Juergen Teller in his humanizing style, the campaign features musician and creative Dev Hynes. The photos’ grounded realism highlights the collection’s functionality while referencing Hynes’ music career as Blood Orange and his playful sense of humor.

Expect the OAMC x adidas collection to drop soon on oamc.com and at select in-store locations.

In other news, Bloomingdale’s previews new colorways of the Nike Air Max 95 and adidas Slamcourt models.

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