Ninja and adidas Originals Announce Partnership
adidas’ first individual pro gaming signee.
In the world of eSports, few gamers are nearly as recognizable as Tyler Blevins, better known as Ninja. The 28-year-old has become a tremendously successful streamer within the past few years, notching plenty of accomplishments in his young career, with one major breakthrough announced earlier today.
Blevins is the adidas Originals‘s first individual eSports partner. Though adidas already works with eSports teams like Team Heretics and Grow uP, the deal with Blevins is unique because it centers around a single gamer, instead of a group. Furthermore, Originals’ involvement hints that signature items, like those designed by partners like Alexander Wang and Kanye West, may be on the way. “The partnership marks the sportswear brand’s commitment to gaming,” adidas asserted in a statement. “adidas officially welcomes one of the most prolific gamers and content creators in the world to its family.”
Last year, Blevins hinted at his desire to develop a footwear collaboration, a market recently explored by K-Swiss. Though no Ninja-themed kicks have been announced yet, the streamer did post a brief announcement video on his Twitter and Youtube pages. “Partnering with adidas is a chance to join a family that celebrates fellow creators at the top of their game,” Blevins intones, wearing a “NINJA”-branded adidas hoodie.
adidas’ dedicated Ninja page will host the duo’s future drops, which have yet to be confirmed.
Elsewhere, Ninja recently smashed the 1-million-follower total on Mixer
No shortcuts. Only long days. Never let anyone tell you that you can’t catch your dreams.
Choose your path. Put the TIME IN.
I’m humbled, and excited, to officially announce my partnership with @adidasoriginals
. https://t.co/B42gK4AoF5#createdwithadidas pic.twitter.com/PdAKnCflCD
— Ninja (@Ninja) August 27, 2019