New Balance Hong Kong Teases Minimalist, Logo-Free 997 Model

Swapping the oversized “N” for embroidered branding.

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Fashion
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Of New Balance‘s many archival silhouettes, 1991’s 997 is a true fan-favorite. Despite seeing plentiful off-kilter remixes over the past several years, the silhouette was never stripped of its classic “N” logo — until now.

As part of a special drop in Hong Kong, New Balance has imagined two pristine grey 997 models. The “Grey Day” models feature understated tonal detailing, from the upper to the outsole. Black and white accents on the midsoles lend a gentle contrast to the plush pigskin suede that informs each shoe, further distinguished by slightly different sole units. Of course, the most obvious difference is that one of the shoes features no branding atop its pebbled leather tongue, and the media side logo has been swapped for embroidered “New Balance Made in USA” text, lending the clunky sneaker an extra low-key feel.

The New Balance M997GD1 and M997SGR “Grey Day” will launch on September 5 across the globe.

Most recently, New Balance served up a new iteration of its immense Fresh Foam More runner.

New Balance Grey Store
18 Wyndham St
Central, Hong Kong

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“Greys runs in the family.”
New Balance The Grey Store(by C.P.U.)期間限定店開催! 灰色於 New Balance 來說不僅止是一種顏色,更代表着品牌過去一個世紀所堅持的獨立態度,今年 New Balance 特意將9月5日定為「Grey Day」吉日,全球同步慶祝這件 N 系盛事。 今年 New Balance Hong Kong 與 C.P.U. 聯手,於8月23日至9月8日將中環雲咸街店粉飾成 New Balance The Grey Store 期間限定空間,以工業味濃的水泥灰結構,配以種種灰色陳設及 New Balance 灰調系列,以呈現出今季「Grey runs in the family」灰色美學及攝影藝術。 同時,為配合 Runs In The family 家族傳承主題,是以期間限定店特設 The Grey Photo Studio,找來香港針孔相機專家 Martin Cheung 及水泥設計工作室倒模 Moldflip 共同研發出一台水泥針孔相機,於指定日子為每位光臨期間限定店的家人朋友們拍攝8R全家福相片一張,以茲紀念。(只需即場讚好 New Balance Hong Kong Lifestyle 及 C.P.U. 官方 Facebook 專頁,即可與同行親朋好友體驗水泥針孔相機拍攝8R相片一張) New Balance The Grey Photo Studio 針孔相機拍攝體驗:
日期:逢星期六 (24/8、31/8、7/9) 及星期日 (25/8、1/9、8/9)
時間:14:00 – 16:00、17:00 – 19:00
****每人每日只可參加一次拍攝,每次拍攝需由2-4人組成。(每日拍攝名額有限,先到先得) New Balance The Grey Store(by C.P.U.)期間限定店
日期:23/8 – 8/9
時間:11:00 – 20:00 (星期一至五)、
11:00 – 20:30 (星期六、日及公眾假期)
地址:中環雲咸街18號地下
查詢電話:2506 1566 #NewBalance #FearlesslyIndependent #特立獨行 #YearOfNine #RunsInTheFamily #RITF #Grey #GreyDay @cpu_hk @moldflip @martinpinhole

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