UPDATE (August 6, 2019): The Friends & Family KITH x Coca-Cola x Converse Chuck 70 is set to drop this week. Following a few teasers shared by KITH founder Ronnie Fieg himself, a release date for the highly-anticipated collaborative sneaker has now surfaced.
Interested fans will be able to purchase the KITH x Coca-Cola x Converse 70 when it hits KITH retailers and kith.com this Friday, August 9 at 11 a.m. EST for an expected retail price of $150 USD. The sneaker already released via KITH’s Hawaii pop-up on August 2.
The sneaker is just one part of a whole collection which will be comprised of co-branded polos, crewnecks and Coca-Cola bottles. Find the original story below.
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Originally seen two years ago as a Friends & Family edition, the KITH x Coca Cola x Converse Chuck 70 will now be getting a wider release when the full KITH x Coca-Cola collection drops. The collaborative sneaker has been given a light denim makeover, while white Coca-Cola branding has been embroidered throughout the upper and wraps around the heels. An all-white midsole and green outsole, complete with red KITH branding, finishes off the entire look of the Converse Chuck 70.
Keep it locked here for a release date on the collection.
Original Story (July 25, 2019): Ronnie Fieg and his favorite soft drink brand Coca-Cola are once again teaming up on a capsule collection.
Over the past few days, the KITH founder has been teasing the new joint effort via his Instagram account by posting old collaborative Coke bottles along with a photo of the words “Coca-Cola” and “KITH” spelt out on a sandy Hawaiian beach. Today Fieg shared a first look at what the forthcoming collection will look like.
In the two photos a colorblocked patchwork hoodie, crewneck and two polo-shirts — one long-sleeved, one short-sleeved — are showcased. Fieg even shared the inspiration behind the collection in his caption which reads, “In 2000, the State of Hawaii gave each island its own official color. That color matches the hue of the island’s official flower. We used those colors to create these patchwork pieces made of a summer weight cotton jersey. The Kith x Coca Cola 2019 collection is coming soon.”
Along with the release KITH will be holding a surf video competition where finalists will be invited to Oahu, Hawaii on Tuesday, July 30. Winners will be featured on KITH’s IG page and will be gifted limited Coke x KITH surfboards.
So far no official release date for the upcoming Coca-Cola x KITH collaboration has been announced, but keep it locked here for more details when they surface.