New York Sunshine SS19 Reimagines the "American Dream"
Remixed references to automobiles, sports and blue collar labor.
New York Sunshine returns with a fresh array of Spring/Summer 2019 wearables, rife with nods to blue collar staples and pop culture icons alike. A full range of graphic goods is on hand, rounded out by a bevy of thematic accessories.
Printed imagery takes inspiration from local businesses, utilizing phone numbers and bold-faced addresses to establish New York Sunshine as a destination or a utility, rather than a clothing outlet. Playful graphics deliver youthful cues, like flaming pink basketballs, American flag-branded cement trucks and “HARD WARE”-branded Nike socks. Denim carpenter shorts and GMC-branded hats keep the rugged motif going, while a pink Dennis Rodman T-shirt, floral button-up shirt and scintillating printed basketball lighten the mood, somewhat.
Head over to New York Sunshine’s web store to shop the new goods while they last and take a closer look at the new gear, and the semi-NSFW seasonal campaign video, below.
For more Spring/Summer 2019 styling, check out Tyler the Creator’s GOLF le FLEUR* video lookbook
