Kawhi Leonard, Jaden Smith, Mané & More Star in New Balance’s “Runs in the Family” Spot

Featuring a song from Smith’s new album.

Footwear
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New Balance has just dropped a new video campaign to celebrate the recent release of its modernized 997S silhouette.

Dubbed “Runs in the Family,” the one-minute spot features the biggest stars currently on NB’s roster such as recently signed LA Clippers forward Kawhi Leonard, singer/actor Jaden Smith, Champions League winner Mané from Liverpool, skater Jamie Foy, Olympic athlete Sydney McLaughlin, and much more. The creatives and athletes can be seen striving for greatness as NB provides endless support for each and everyone of them. Additionally Jaden’s new track “I” from his recent album ERYS can be heard playing over the visuals. Check out the full commercial above which also spotlights the original 997 and 997H along with a bevy of apparel items.

New summer-ready 997S colorways release this Thursday over at select New Balance retailers and newbalance.com.

For more sneaker releases, adidas Originals’ YEEZY BOOST 350 V2 “Lundmark” gets reflective in this week’s best footwear drops.

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