Back in May, Max B reconnected with French Montana for his first new single in eight years, “Hold On.” For his follow-up record, Max B is serving up another new record known as “Black and I’m Proud.” Produced by close collaborator Paul Couture, “Black and I’m Proud” serves as the lead single in support Max B’s next studio album and its debut is jump-starting the rollout and promotional campaign for that LP. Known as Negro Spirituals, Max B’s new project represents a significant change in lyrical content and artistic purpose.
“It’s about me really evolving as a person, evolving as an artist,” Max B tells Rolling Stone, breaking down his new creative direction. “My music five or six years ago — even before when I used to make music — it was good, but it lacked the experience I have today. The concept fell into my lap: I’m gonna transform from the old Max B into a powerful new artist with a display of content that they aren’t used to. I’m trying to give the people some substance.”
“If I got an issue, a personal problem, sometimes I put it in my music to address it,” Max B adds, explaining some of the lyrics featured on “Black and I’m Proud.” “I was talking about people in general, people that’s not for what we’re trying to do, they’re trying to hold us back while we’re trying to elevate and pick our people up.”
You can check out Max B’s new Negro Spirituals single “Black and I’m Proud” above, and stay tuned for more information concerning Negro Spirituals and its release date.
For more, revisit French Montana, The Weeknd and Max B’s 2017 collaboration “A Lie.”