Staffsnaps: maharishi NYC
Meet the people behind the British brand’s first international flagship.
Founded in 1994, maharishi has toiled away at creating truly sustainable garments. Limited-to-no-waste production, recycled textiles and ethical production have all factored into the brand’s output since its inception, along with consistent points of inspiration that include militaria and traditional Japanese garments. As maharishi celebrates its 25th year in the business, it quietly opened a new flagship store in New York’s Tribeca district, on the fringes of Soho. This is the label’s first flagship outside of its native London.
Tucked away on quiet Lispenard Street, a renovated loft building has been transformed into a two-story storefront, preserving the building’s historic details by “floating” the new space inside the existing interior. Designed in partnership with New York’s Abruzzo Bodziak Architects, the new shop takes cues from army supply warehouses, Japanese gardens and classic NYC storefronts, which were often lined with cabinetry from floor to ceiling. This technique allows for more displays, showcasing a wide variety of the brand’s wares.
The cozy interior is staffed by a small crew of locals, four passionate maharishi fans that bring worldly experience and a laid-back attitude to the new outpost. We briefly caught up with them on a hot summer day to get their thoughts on the label.
Favorite part of maharishi: “The brand’s been practicing sustainability since ‘94, they’re forefront of new fabric and embroidery techniques. They use all these fair practices, which was and is really groundbreaking. Like, the new collection has recycled nylon, something that bigger brands aren’t even doing yet, or won’t do for a few years out. Innovation is a big factor of the brand.” The regional manager also teased that fans can expect “more [in-house] footwear and collabs later this year.”
Wearing: Current season maharishi leopard-printed shirt and Snopants, NEEDLES x Reebok Classic Beatnik.
Favorite part of maharishi: “I love meeting people that visit. A lot of the foot traffic we get is either people who know nothing about maharishi or people who know more than I do, there’s basically no in between. It’s a [starting point] for more conversation and getting to know the people that come through.”
Favorite part of maharishi: “Sustainability is such a key factor of the brand, which I’m all about. They’ve been upcycling, bridging military and fashion for years. In particular, the Snopants are what put the brand on the map. They have all these details, like the buttons, pull tabs and embroidery that make them different from anything else out there.”
Favorite part of maharishi: “It’s versatile, man, there’s so many ways to wear everything from the brand. It’s all pretty comfy, which is a big plus, and it’s all really well made.”
Go inside the new maharishi store via the images below and visit the space at 38 Lispenard St to shop the new Fall/Winter 2019 collection in the coming weeks.
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SUMMER SOLSTICE CAPSULE · 11AM 21/06 maharishi’s environmental concerns include an awareness of – and respect for – the true natural lunar and solar cycles. From the Latin ‘sol sistere’ – ‘sun stand still’, Summer Solstice celebrates the sun as it reaches the furthest point from the equator, resulting in the longest day of the year and marking the halfway point of summer and the first harvest of crops and plants. Though there are a variety of different religious and cultural rituals, the focus is nearly always on honouring the sun as a divine source of energy. maharishi celebrate the solstice with an exclusive capsule, consisting of a lightweight summer shirt and trackshorts, plus an organic cotton t-shirt and embroidered 6 panel cap. Releases 11AM BST 21/06 in-store London and online, 11AM EST 21/06 in-store New York, exclusively available at #maharishi. For those in England, catch the sunrise at 4:42AM on 21/06 – sun gaze, breathe, awaken.