Founded in 1994, maharishi has toiled away at creating truly sustainable garments. Limited-to-no-waste production, recycled textiles and ethical production have all factored into the brand’s output since its inception, along with consistent points of inspiration that include militaria and traditional Japanese garments. As maharishi celebrates its 25th year in the business, it quietly opened a new flagship store in New York’s Tribeca district, on the fringes of Soho. This is the label’s first flagship outside of its native London.

Tucked away on quiet Lispenard Street, a renovated loft building has been transformed into a two-story storefront, preserving the building’s historic details by “floating” the new space inside the existing interior. Designed in partnership with New York’s Abruzzo Bodziak Architects, the new shop takes cues from army supply warehouses, Japanese gardens and classic NYC storefronts, which were often lined with cabinetry from floor to ceiling. This technique allows for more displays, showcasing a wide variety of the brand’s wares.

The cozy interior is staffed by a small crew of locals, four passionate maharishi fans that bring worldly experience and a laid-back attitude to the new outpost. We briefly caught up with them on a hot summer day to get their thoughts on the label.

Jordan

Wearing: Current season maharishi reversible bucket hat, vest and deck pants, a vintage Stüssy T-shirt and Stray Rats x New Balance 990v3.

Favorite part of maharishi: “The brand’s been practicing sustainability since ‘94, they’re forefront of new fabric and embroidery techniques. They use all these fair practices, which was and is really groundbreaking. Like, the new collection has recycled nylon, something that bigger brands aren’t even doing yet, or won’t do for a few years out. Innovation is a big factor of the brand.” The regional manager also teased that fans can expect “more [in-house] footwear and collabs later this year.”

Lester

Wearing: Current season maharishi leopard-printed shirt and Snopants, NEEDLES x Reebok Classic Beatnik.

Favorite part of maharishi: “I love meeting people that visit. A lot of the foot traffic we get is either people who know nothing about maharishi or people who know more than I do, there’s basically no in between. It’s a [starting point] for more conversation and getting to know the people that come through.”

Elena

Wearing: maharishi Original Snopants pants from 2009 and a vintage bucket hat, thrifted shirt, Snow Peak x Teva Hurricane XLT 2 Alp sandals and SS18 Prada glasses.

Favorite part of maharishi: “Sustainability is such a key factor of the brand, which I’m all about. They’ve been upcycling, bridging military and fashion for years. In particular, the Snopants are what put the brand on the map. They have all these details, like the buttons, pull tabs and embroidery that make them different from anything else out there.”

Miles

Wearing: Current season maharishi linen kimono jacket, Summer Solstice shirt, shorts and socks, SS19 Palace loafers.

Favorite part of maharishi: “It’s versatile, man, there’s so many ways to wear everything from the brand. It’s all pretty comfy, which is a big plus, and it’s all really well made.”

Go inside the new maharishi store via the images below and visit the space at 38 Lispenard St to shop the new Fall/Winter 2019 collection in the coming weeks.