KITH Treats Tokyo Celebrates Japanese Summer With Exclusive "Natsu-Matsuri" Goods

Special graphic tees and limited edition snacks.

By
Fashion
7,223 Hypes 3 Comments

With a new Saucony collaboration under the brand’s belt, KITH prepares another special release for Summer ‘19. Exclusive to KITH Treats Tokyo, the label is preparing a special selection of goods in time for Japan’s omnipresent Natsu-Matsuri (“Summer Festival”) celebrations.

Each summer, Japanese cities and towns host local festivals to commemorate the warm weather, often accompanied by carnival games, fireworks and plenty of delectable seasonal treats. KITH Treats’ timely offerings include a pair of graphic T-shirts, appropriately printed with pyrotechnics and goldfish, the latter an animal rich with Japanese cultural meaning. The snack selection includes a colorful cookie sandwich, milkshake and ice cream cup dubbed “The Turqouise.” Small popping candy bits (think Pop Rocks) reinforce the firework motif, adding an extra dimension of flavor to the lush edibles.

KITH Treats Tokyo will premiere the special snacks and wearables in-store on July 7.

Recently, KITH revealed plans for a Parisian flagship.

Read Full Article

KITH Treats Tokyo “Natsu-Matsuri” Collection

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

756 Users Online

What to Read Next

Olafur Eliasson Explores Complex Geometry & Motion Patterns "In Real Life" Exhibition
Arts

Olafur Eliasson Explores Complex Geometry & Motion Patterns "In Real Life" Exhibition

On view at Tate Modern this July 11.

monkey time and DC Shoes Deliver Elevated Kalis Sneakers
Footwear

monkey time and DC Shoes Deliver Elevated Kalis Sneakers

Josh Kalis’ signature sneaker receives fashion-forward makeovers.

Wiley Recruits Tory Lanez, Kranium & Dappy for New Summer Single "My One"
Music

Wiley Recruits Tory Lanez, Kranium & Dappy for New Summer Single "My One"

A star-studded, cross-genre collaboration.


Video Essentials With A$AP Ferg: Motorola Flip Nextel Cell Phone, Redline Bikes Chain
Fashion 

Video Essentials With A$AP Ferg: Motorola Flip Nextel Cell Phone, Redline Bikes Chain

The Harlem native shares his stories behind his key New York summer items.

Machine Gun Kelly Shares His New Studio LP, 'Hotel Diablo'
Music

Machine Gun Kelly Shares His New Studio LP, 'Hotel Diablo'

Guest appearances features Trippie Redd, Lil’ Skies, Phem, Madison Love and more.

Blueface & Offset Unveil Cole Bennett-Directed Video for "Bussdown" Collab
Music

Blueface & Offset Unveil Cole Bennett-Directed Video for "Bussdown" Collab

Once again, Blueface brings out the mop.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.