Kim Kardashian West Will Change "Kimono" Solutionwear Name

Following widespread backlash.

Fashion
31,720 Hypes 31 Comments

Kim Kardashian West has announced that she will change the name of her Kimono solutionwear line following backlash over the brand’s name. Kardashian West was slammed for her trademarked name which was criticized for cultural appropriation and for being disrespectful to the traditional Japanese garment.

Despite previously stating that she would not change the name of her Kimono line, Kim has taken to Twitter to announce in a string of tweets that she will listen to the criticism. The collection is set to release later this month and was initially praised for her inclusive range of sizes from XXS through 4XL in nine different shades.

However, she faced backlash from the Japanese community and most notably the Mayor of Kyoto, Daisaku Kadokawa, who said in a formal letter, “Kimono is a traditional ethnic dress fostered in our rich nature and history with our predecessors’ tireless endeavors and studies, and it is a culture that has been cherished and passed down with care in our living… We think that the names for “Kimono” are the asset shared with all humanity who love Kimono and its culture, therefore, they should not be monopolized.”

Read Kim Kardashian West’s explanation of the name change in her list of tweets below.

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Fashionista

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