Jil Sander Heads to Scotland in Eclectic & Intimate FW19 Campaign
“These images show both a strength and a vulnerability.”
Jil Sander‘s creative directors Lucie and Luke Meier headed to the Scottish highlands for the label’s Fall/Winter 2019 collection campaign. Nigel Shafran, who has exhibited his work at the Tate and the Victoria & Albert, was enlisted by the duo to deliver the eclectic campaign captured against unassuming Scottish scenery.
The campaign tells the story of a road trip, exploring the power of the surrounding environments which uses the ever-changing color of the sky to denote different moods throughout the imagery. Lucie and Luke Meier wanted to capture the feeling and emotion of the collections in “intimate and grandiose environments” but in a way that feels natural. As a result, models are seen exploring, sprawling on marshland and caught off-guard in everyday circumstances.
Standout pieces captured in the campaign include a black-and-white lab coat, a tan trench coat, and a split, striped sweater. Speaking on the campaign, the Meiers say, “We are pleased that these images show both a strength and a vulnerability. The collections were intentionally protective and strong, but have a delicacy that is equally important. Nigel’s images have a depth and resonance, and convey the emotion and feeling we intended.”
Take a look at the Jil Sander FW19 campaign imagery in the gallery above and shop the collection at Jil Sander boutiques or online.
In case you missed it, check out the Gucci ready-to-wear FW19 campaign.
