UPDATE: As revealed on Instagram, fragment design and Off-White™ have edited their collaborative T-shirts, somewhat. The “Cereal” tees now sport a stylized blue cartoon character atop the rear logo to drive home the breakfast theme, matching the orange box. Otherwise, the detailing remains the same, with monochrome co-branding and graphics set atop Off-White™ tees that are available inside special cereal boxes.
Expect the bespoke shirts, offered in black or white iterations, to hit THE CONVENI’s web store and Ginza outpost on August 10 for ¥43,000 JPY (approximately $410 USD). Take a closer look at the goods below.
ORIGINAL STORY: Virgil Abloh‘s long list of collaborations is rivaled only by very few creatives in the industry. The extensive legacy of Hiroshi Fujiwara is one of the few that compares, with decades spent perfecting the art of the collaboration. Surprisingly, the pair have only joined forces a handful of times in the past, making a forthcoming team-up feel all the more impactful.
Dropping exclusively at Fujiwara’s THE CONVENI shop in Ginza, Abloh has delivered a special Off-White™ tee tucked inside a thematic cereal box, keeping with the convenience store motif that informs the store’s layout. The shirt, executed in black, sports co-branding on the chest by way of two equally-sized circular logos, with plenty of room for more imagery on the rear. Meanwhile, its packaging is a bold orange faux cereal box laden with “OFF” text, nutritional information and graphics of “OW” shapes dipping into a bowl of milk.
Expect the Off-White™ T-shirt to hit THE CONVENI’s web store and physical outpost shortly.
Most recently, THE CONVENI hosted a special range of FACETASM x Coca Cola goods.
Join Our Discussions on Discord
The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.