Oliveira Baptista left Lacoste in 2018 and was succeeded by Louise Trotter, but will now join the LVMH-owned brand. The designer will reveal his first collections for both men and women in February 2020 during Paris Men’s Fashion Week FW20. Humberto Leon and Carol Lim left KENZO after eight years to focus on Opening Ceremony.
Sylvie Colin, CEO of KENZO, told WWD, “What made us choose Felipe above other candidates is the fact that he has a global artistic approach… He has a 360-degree creative vision and will oversee artistic direction globally, dealing both with collections and communication.”
She added, “Felipe’s style is very compatible with our DNA… It’s about a certain daily sophistication, silhouettes that are both chic and sporty, which is pretty much the essence of KENZO.”
LVMH fashion group chairman and CEO Sidney Toledano said in a statement, “Felipe’s talent as a designer, his expertise in clothing and his personal attachment to diverse cultures will be valuable assets in rejuvenating the creative energy at the maison.”
KENZO has not said how Oliveira Baptista intends to change the company, however it did state that Felipe Oliveira Baptista’s partner Séverine will be associated with a number of collaborative collections. Séverine Oliveira Baptista has previously worked with Felipe at both Lacoste and his namesake brand.
In case you missed it, take a look inside the “Louis Vuitton X” exhibition that features an archive spanning 160 years.
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A new chapter in the history of the Maison. KENZO is glad that Felipe Oliveira Baptista is joining as the new Creative Director as of July 1st. “His innovative and modern creative vision and well-rounded artistic approach will enable KENZO to reach its full potential while respecting its unique heritage” Sylvie Colin, CEO. ? @karimsadli