Burger King Sweden Dares Customers to Purchase Plant-Based Burgers Blindly

The new Rebel Whopper and Chicken King reportedly taste identical to the originals.

By
Food & Beverage
4,993 Hypes 4 Comments

Significantly less dramatic than the nation’s ongoing A$AP Rocky arrest controversy, the latest news out of Sweden is centralized around international fast food stalwart Burger King. This branch of restaurant chain’s Scandinavian arm has embraced plant-based burger options initiated at several American outposts, even taking the program a step further with an audacious challenge.

Indeed, Burger King Sweden is so proud of its plant-based Rebel Whopper and Rebel Chicken King sandwiches that the fast food restaurant is offering burger fans a daring challenge in the form of its 50/50 Menu. Anyone who orders a Whopper or Chicken King off the menu will be served either the original sandwich or plant-based variety, with the aim to prove that the new, non-meat items are indistinguishable from the originals.

“We are really proud of how hard it is to tell our plant-based burgers apart from real meat. With the 50/50-menu, we hope that more people dare to try them. And hopefully have fun trying to figure out which one they got,” says Daniel Daniel Schröder, marketing director for Burger King Sweden, in a statement to Little Black Book.

It’s worth noting that although the Rebel Whopper and Rebel Chicken King are made with 0 meat-based ingredients, they are fried in the same fryer as chicken and fish items. Furthermore, the mayonnaise used on both sandwiches is egg-based, meaning that they’re technically not vegan once the condiment is applied. However, Burger King Sweden’s site affirms that the Rebel Whopper can be cooked in a microwave to avoid any cross-contamination, and both items can be ordered without mayo.

Most recently, Burger King rolled out an “Upside-Down Whopper” in commemoration of Stranger Things 3.

Read Full Article
Source
Little Black Book

Join Our Discussions on Discord

The HYPEBEAST Discord Server is a community where conversations on cultural topics can be taken further.

741 Users Online

What to Read Next

MADNESS Reworks Teva's Strap-Heavy HURRICANE XLT2 Sandal
Footwear

MADNESS Reworks Teva's Strap-Heavy HURRICANE XLT2 Sandal

Monochrome with a hint of neon green.

'Forbes' Names Kanye West, Ronaldo, Kylie Jenner & More the Highest-Paid Entertainers of 2019
Entertainment

'Forbes' Names Kanye West, Ronaldo, Kylie Jenner & More the Highest-Paid Entertainers of 2019

See who else made the top 10.

Nintendo Announced a New Handheld-Only Nintendo Switch Lite
Gaming

Nintendo Announced a New Handheld-Only Nintendo Switch Lite

Smaller, lighter, and less features than the original.


A Look Inside Billie Eilish & Takashi Murakami’s “you should see me in a crown” Making-Of Exhibition
Arts

A Look Inside Billie Eilish & Takashi Murakami’s “you should see me in a crown” Making-Of Exhibition

Displaying original artworks by Studio PONCOTAN which inspired the animated clip.

Katee Sackhoff Tries to Save Humanity in Netflix's Sci-Fi 'Another Life'
Entertainment

Katee Sackhoff Tries to Save Humanity in Netflix's Sci-Fi 'Another Life'

Against an unknown alien invasion.

Nike Brings Tinker Hatfield's Mockup to Life With Air Max 1 Tinker "Sketch to Shelf" (UPDATE)
Footwear

Nike Brings Tinker Hatfield's Mockup to Life With Air Max 1 Tinker "Sketch to Shelf" (UPDATE)

Complete with handwritten illustrations.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.