Shortly after the reveal of his collaboration with Reese’s Puffs Cereal, Travis Scott took to Paris to release his unexpected take on General Mills‘ beloved breakfast option.
Open for just four hours, the special event was accompanied by a surprise online release on La Flame’s official website. The pop-up saw the space transformed with a swathe of deep brown to match Travis’ take on the chocolate peanut butter cereal. Walls were lined with neatly stacked special edition boxes which framed a bright orange cash register, oversized spoon, milk and cereal box on display.
To go along with the release of the collaborative boxes, a selection of hoodies and T-shirts centered around the same graphics, Reese’s Puff branding and playful phrases like “DON’T CRY OVER SPILLED MILK” and “ENJOY TODAY” were also available at the pop-up. Merch available at the pop was priced between €45 and €90 EUR (approximately $51 and $102 USD). Additionally, the online release of Travis Scott’s Reese’s Puffs Cereal collaboration sold out in just 30 seconds.
Take a look inside Travis Scott’s Reese’s Puffs Cereal Paris pop-up above.
In case you missed it, YEVO and Happy Plugs recently teamed up with Saint Laurent on a range of earphones and chargers.