Travis Scott Introduces Special-Edition Cereal Collab With Reese's Puffs

Each box carries a $50 USD price-tag.

Music
59,380 Hypes 30 Comments

One month after appearing alongside J. Cole and Young Thug on “The London,” Travis Scott is revealing plans for a new collaboration with General Mills.

Specifically, the Astroworld superstar and the Minnesota-based manufacturer are working together to release a special-edition line Of Reese’s Puffs cereal boxes. Although this product’s exterior packaging will be different, the pairing’s collaborative effort does not involve changing the taste and flavor of the standard Reese’s Puffs cereal. Travis Scott reportedly handled the design of the packaging, taking his inspirational cues from his Cactus Jack record label and the artwork that adorns his latest studio album. These new boxes will also carry a different price-tag: $50 USD.

Taking to Instagram to announce his foray into the world of breakfast cereals, Travis Scott originally debuted the news by posting a shot of himself and two boxes of his Reese’s Puffs cereal boxes in front of a Range Rover, with the caption “Sweet Sweet” as his only statement.

You can take a look at Travis Scott and General Mills’ new Reese’s Puffs cereal-box collaboration below courtesy of Scott’s original Instagram announcement. The first run of these boxes will be available for purchase starting this Tuesday, June 25 via Travis Scott’s official website.

For more, revisit Travis Scott’s recent take on the Air Jordan 1 Low.

 

View this post on Instagram

 

Sweet Sweet

A post shared by flame (@travisscott) on

Read Full Article

What to Read Next

VHILS Spotlights His Love for Shanghai in New Short Film
Arts

VHILS Spotlights His Love for Shanghai in New Short Film

Coinciding with the close of his latest exhibition in the sprawling Chinese metropolis.

Lil Nas X's '7' EP Projects to Debut at No.1
Music

Lil Nas X's '7' EP Projects to Debut at No.1

Is he officially a star?

MIKE Shares New 'tears of joy' Album & Video for 'PLANET"
Music

MIKE Shares New 'tears of joy' Album & Video for 'PLANET"

The follow-up to last year’s ‘War In My Pen’ album.


Carol Lim and Humberto Leon Bid Farewell to KENZO With Aquatic SS20 Showcase
Fashion

Carol Lim and Humberto Leon Bid Farewell to KENZO With Aquatic SS20 Showcase

Inspired by Japanese female divers.

Namacheko Exhibits Kaleidoscopic Prints & Patterns for SS20 Collection
Fashion

Namacheko Exhibits Kaleidoscopic Prints & Patterns for SS20 Collection

Inspired by the 1982 film ‘Koyaanisqatsi.’

Pell Shares NOLA-Influenced Debut Album ‘Gravity’
Music

Pell Shares NOLA-Influenced Debut Album ‘Gravity’

One of New Orleans’ brightest pupils.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Help us serve you better

We appreciate your support in allowing HYPEBEAST ads, where we can share contents from the latest fashion, to those culturally relevant. In adding HYPEBEAST to your ad blocker's whitelist, ads on our sites will show while you continue to browse.