Ralph Lauren is celebrating the LGBTQ+ community with a Pride month capsule this season. The collection is modeled by an LGBTQ+ inclusive cast featuring the likes of Jacob Bixenman, Olympian Gus Kenworthy, ballet dancer Harper Watters, and Evrisha, Tyriq and Cory from the queer youth group Hetrick-Martin Institute.
The heritage label has reworked staples such as a polo shirt, T-shirt, hooded sweatshirt, cap and a tote bag with a rainbow flag-colored pony logo. The collection is unisex and features both adult and children sizes, which are all customizable in true Ralph Lauren fashion. The brand will also be donating 100% of the profits from the T-shirt and 50% from the four other pieces to the Stonewall Community Foundation, which will subsequently be redistributed to LGBTQ+ community advocacy groups.
The collection’s lookbook was shot by the American photographer Cass Bird, who is known for her editorials which challenge and explore societal norms on the ideals of femininity, masculinity and beauty. Take a look at Ralph Lauren’s Pride month capsule collection above and shop the selection on its website now.
For more Pride month drops, take a look at the upcoming Artforum x Helmut Lang collection, featuring a unique graphical take on Daniel Quasar’s 2018 Progress Pride Flag.
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Introducing the #RLPride campaign, directed and photographed by @CassBlackBird and featuring stories from @Party_Harderson, @TheHarperWatters, @JosieTotah, @JacobBix, @GusKenworthy, and @HetrickMartin. . The rainbow flag represents more than four decades of pride—and every color tells a story. . For more than 25 years, Ralph Lauren has supported the LGBTQIA+ community. This year, we’re partnering with @StonewallFoundation. When you shop the Pride graphic tee, 100% of the purchase price is donated to Stonewall Community Foundation. When you shop the Pride hoodie, hat, tote, and Polo shirt 50% of the purchase price is donated. . #Pride #LoveisLove . Learn more about our new campaign and ongoing commitment to supporting the LGBTQIA+ community through the link in our bio.