Take a Look Inside the Museum of Plastic Pop-Up in NYC

A project to encourage the elimination of single-use plastic water bottles.

Art
9.2K 3   Comments
Save

Incubator Lonely Whale held its latest eco-friendly project in New York this week, installing a temporary Museum of Plastic to help support the elimination of single-use plastic water bottles. The pop-up featured a number of exhibits that shed light on the pollution caused by plastic waste and offered alternatives to combat the problem.

Curated by cultural creators studio Young Hero, the museum was in support of the “Question How You Hydrate” campaign which seeks to protect the ocean. Some of the works included a gigantic receipt calling out the $220 billion USD that plastic water bottles are expected to accrue by 2022 (and the many other things that amount of money could purchase), as well as a digital projection explaining how the ocean could possibly contain more plastic than fish by weight in the year 2050.

The exhibition was on view in SoHo from June 8-June 12 and kicked off in conjunction with World Oceans Day last Saturday. Visit Lonely Whale’s website to learn about its mission to preserve the ocean and check out more of its sustainability projects.

For more news, read about France’s plan to ban the destruction of unsold luxury goods as part of its anti-waste campaign.

Museum of Plastic
473 Broadway
New York, NY 10013

Read Full Article

What to Read Next

JAY-Z Announces Exclusive 30th Anniversary Pop-Up Experience at London's Camden Market
Music

JAY-Z Announces Exclusive 30th Anniversary Pop-Up Experience at London's Camden Market

The week-long retail activation features limited-edition merchandise, exclusive vinyl releases, and live evening DJ sets.

Louis Vuitton Unveils Train-Themed Pop-Up Store at LANDMARK Hong Kong
Fashion

Louis Vuitton Unveils Train-Themed Pop-Up Store at LANDMARK Hong Kong

The deep green immersive space celebrates the Art of Travel alongside the pre-launch of the Flight Mode collection.

BLACKPINK LISA's Label LLOUD Arrives in Tokyo for an Exclusive Pop-Up
Fashion

BLACKPINK LISA's Label LLOUD Arrives in Tokyo for an Exclusive Pop-Up

The global superstar is bringing her brand to Japan, offering activewear and the highly anticipated IWANNABANGKOK collaboration at RESTIR.


PORTER Is Back in NYC With a Five-Day Pop-Up
Fashion

PORTER Is Back in NYC With a Five-Day Pop-Up

The limited store gathers bags from PORTER, POTR and L.L. alongside the brand’s new 90th-anniversary visual book.

Reebok's Instapump Fury Receives All-Over Logo Makeover
Footwear

Reebok's Instapump Fury Receives All-Over Logo Makeover

Two bold remixes in time for the silhouette’s 25th anniversary.

Marvel Entertainment's Mysterious Tweet May Involve Rebooting the X-Men
Entertainment

Marvel Entertainment's Mysterious Tweet May Involve Rebooting the X-Men

The X-Men are being set up for some major events in and out of the comics.

Kengo Kuma's Conceptual Designs Spotlighted in Amsterdam Exhibition
Design

Kengo Kuma's Conceptual Designs Spotlighted in Amsterdam Exhibition

Showcasing furniture and products envisioned by the acclaimed Japanese architect.

BTS Drops Mura Masa-Produced Track "A Brand New Day" for 'BTS WORLD' Game
Music

BTS Drops Mura Masa-Produced Track "A Brand New Day" for 'BTS WORLD' Game

Featuring vocals from Zara Larsson.

Missy Elliott Inducted to Songwriter Hall of Fame, Lizzo Performs "Sock It 2 Me" as Tribute
Music

Missy Elliott Inducted to Songwriter Hall of Fame, Lizzo Performs "Sock It 2 Me" as Tribute

Michelle Obama & Queen Latifah praised Elliott on the landmark achievement.

Aaron Aye Releases New LP 'F.E.A.R. (False Evidence Appearing Real)'
Music

Aaron Aye Releases New LP 'F.E.A.R. (False Evidence Appearing Real)'

The Minneapolis-born talent could be a star.


Angelo Baque Talks AWAKE NY, ASICS Collabs and Hustle With 'SIZE'
Fashion

Angelo Baque Talks AWAKE NY, ASICS Collabs and Hustle With 'SIZE'

A career-encompassing interview.

KILLY Continues to Grow With 'Light Path 8' Project
Music

KILLY Continues to Grow With 'Light Path 8' Project

Comes less than a year after ‘Killstreak’.

Maison Margiela Paints Glue-Covered Fusion Low Sneaker in Triple White
Footwear

Maison Margiela Paints Glue-Covered Fusion Low Sneaker in Triple White

Cleaning up the chunky avant-garde silhouette.

Influential American Artist Joyce Pensato Dies At 77
Art

Influential American Artist Joyce Pensato Dies At 77

Widely-known for her punkish works of iconic cartoons.

Hi-Tec Japan Highlights Technical Footwear in "Shibuya Crossover" Editorial
Footwear

Hi-Tec Japan Highlights Technical Footwear in "Shibuya Crossover" Editorial

Taking the pairs on an urban exploration.

Snoop Dogg Talks Lakers and NBA Finals on 'Jimmy Kimmel'
Entertainment

Snoop Dogg Talks Lakers and NBA Finals on 'Jimmy Kimmel'

The duo even make the world’s smallest gin and juice.

More ▾