Heron Preston & NASA Partner With Very Important Puppies for Dog Wear Collection

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Heron Preston is revamping his NASA collection for man’s best friend. The multifaceted designer has linked up once again with luxury dog brand Very Important Pets (V.I.P.) for a canine-centered collection, offering a range of clothing including windbreakers, a hoodie and crewneck and a few accessories. Following the minimal design motif of the human counterpart, the apparel lands in monochromatic hues of black, white and silver with orange detailing. All the articles sport a V.I.P. branding element on the front, the space agency’s emblem on the back and a high-vis orange Heron Preston tag on the left sleeve. Accessories include a matching NASA-branded jacquard tape collar and leash along with a white bone-shaped poop bag dispenser complete the elevated collection.

Cop the collection for your fury friend on veryimportantpuppies.dog for $25 USD to $310 USD.

In other news, here are eight drops you shouldn’t miss this week.

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Sophie Caraan
Sophie Caraan Managing Editor

Sophie Caraan is the Managing Editor at Hypebeast, where she sets the editorial direction, standards, and output strategy for the HQ team. With a decade of editorial experience, she brings both a storyteller's instinct and a strategist's eye — spotlighting the figures and movements that shape the culture across a multitude of lanes. Her tenure is marked by high-impact conversations with the likes of RZA, Mads Mikkelsen, CORTIS, Erling Haaland, Kasing Lung, NIGO, and more.

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