Gucci Debunks Power Through Handshakes in Latest Timepiece Campaign

Spotlighting its Grip and G-Timeless automatic watches.

Watches
8,071 Hypes 7 Comments

Gucci‘s latest campaign spotlights its upcoming timepiece collection for this season in a typically eclectic and retro-themed photo series.

The campaign centers on the handshake to show off each watch and was shot by Ari Marcopoulos — who has worked with Gucci before and photographed the artwork for Jay Z’s Magna Carta Holy Grail album — and was directed by Alessandro Michele.

The imagery captures a political campaigner meeting and greeting a diverse range of Gucci-clad characters in a bid to debunk the images of power. Showcased in the campaign are two different watches — the Grip and the G-Timeless automatic.

Gucci’s Grip watch draws its inspiration from the skateboarding scene in the 1970s, referencing the way sneakers stick to the grip tape on a skateboard. The genderless Grip watch features three windows to show the hour, minute and date and is designed to be interchangeable. One design sees a yellow gold PVD case and a matching “GG” engraved strap, whereas another features a steel case and an interchangeable green alligator strap.

G-Timeless automatics are crafted from steel and include a black onyx stone dial with bees decorating the face all around. The standout offering from this collection is the steel case G-Timeless automatic with an 18kt yellow gold buckle, blue lapiz stone dial with bees and an interchangeable blue lizard strap.

Take a look at the campaign imagery in the gallery above and pick up the watches in Gucci boutiques and select stores when they drop in September.

In case you missed it, Gucci recently spotlighted its Cruise 2020 menswear collection in a lavish, historically Italian campaign shoot.

Read Full Article

What to Read Next

Gucci Celebrates Its Centennial With Heritage-Inspired Collection
Fashion

Gucci Celebrates Its Centennial With Heritage-Inspired Collection

Featuring monogrammed tailoring, outerwear, bags and more.

Gucci’s ‘Love Parade’ Show Embodied Old Hollywood Glamour
Fashion

Gucci’s ‘Love Parade’ Show Embodied Old Hollywood Glamour

Staged on Los Angeles’ Hollywood Boulevard.

Gucci's Geometric G Pen Makes Writing Christmas Cards Much More of an Occasion
Design

Gucci's Geometric G Pen Makes Writing Christmas Cards Much More of an Occasion

Yours for $835 USD.


Take a Look Inside Gucci's Five-Floor Palazzo Settimanni Archive
Fashion

Take a Look Inside Gucci's Five-Floor Palazzo Settimanni Archive

Curated by Alessandro Michele.

Huawei Expects $30 Billion USD Revenue Loss From U.S. Ban
Tech

Huawei Expects $30 Billion USD Revenue Loss From U.S. Ban

U.S. companies are also feeling side effects.

Marni & PORTER Link up for a Series of Muted Earth-Toned Bags
Fashion

Marni & PORTER Link up for a Series of Muted Earth-Toned Bags

Marking their 13th collaboration together.

Porsche Unveils Two 718 Models That Can Rev Up to 8,000 RPM
Automotive

Porsche Unveils Two 718 Models That Can Rev Up to 8,000 RPM

The Cayman GT4 and the Spyder.

Washes of Blue, Pink & Purple Dominate Off-White™'s Faux-Fur Zip Anorak Coat
Fashion

Washes of Blue, Pink & Purple Dominate Off-White™'s Faux-Fur Zip Anorak Coat

Bright and bold.

'Avengers: Endgame' & 'Game of Thrones' Win Big at The 2019 MTV Movie & TV Awards
Entertainment

'Avengers: Endgame' & 'Game of Thrones' Win Big at The 2019 MTV Movie & TV Awards

Netflix’s ‘Bird Box’ and ‘A Star Is Born’ also come out on top.


Netflix Responds to Criticism of Gaten Matarazzo's New Prank Show (UPDATE)
Entertainment

Netflix Responds to Criticism of Gaten Matarazzo's New Prank Show (UPDATE)

‘Prank Encounters’ tricks people who think they’re starting a new job.

Fendi Distills Gardening & Bucolic Countryside Inspirations for SS20 Collection
Fashion

Fendi Distills Gardening & Bucolic Countryside Inspirations for SS20 Collection

Burnished leather patinas and light olive palettes.

Here's How the Raptors & Toronto Celebrated Their Championship Win
Sports

Here's How the Raptors & Toronto Celebrated Their Championship Win

Of course Drake was part of it.

HAVEN Spotlights NEIGHBORHOOD & WTAPS in SS19 Editorial
Fashion

HAVEN Spotlights NEIGHBORHOOD & WTAPS in SS19 Editorial

Warm-weather offerings from the Japanese staples.

Watch Tom Holland & Hannibal Buress in Comedic 'Final Fantasy XIV: Shadowbringers' Promo Clip
Gaming

Watch Tom Holland & Hannibal Buress in Comedic 'Final Fantasy XIV: Shadowbringers' Promo Clip

Holland takes video game training to the next level.

More ▾
 
Subscribe to our Newsletter

Gain access to exclusive interviews with industry creatives, think pieces, trend forecasts, guides and more.

By subscribing, you agree to our Terms of Use and Privacy Policy.

Adblock Detected.

We charge advertisers instead of our readers. If you enjoy our content, please add us to your adblocker's whitelist. We'd really appreciated it.