First teased late last month, Virgil Abloh and Evian‘s collaborative New York pop-up launched on May 9. Located nearby the trendy SoHo district, the intimate pop-up space offered fans the opportunity to win one of the limited bottles designed by Abloh.
Executed in understated white tones, the event space was drenched in color from projected imagery showcasing co-branded logos and the collection’s name, “One Drop Can Make A Rainbow.” A limited number of collaborative Soma reusable bottles were on hand by the DJ station, with the centerpiece of the event offered by the hundreds: Abloh’s customized glass Evian bottles.
While the Soma bottles were limited to only 40 pieces, plenty of special glass water bottles were on hand. Each boasted gradient-hued dots across the surface, complete with “Rainbow Inside” branding. Of all the bottles being raffled off, the most desirable items were the ten bottles personally signed by Abloh himself — guaranteed collector’s items. Even attendees who missed out on the limited Soma bottles didn’t leave empty handed, as Evian fountains allowed all to fill up on cool water.
Check out the imagery of the exclusive event above.
Most recently, Abloh’s Off-White™ delivered Hong Kong-exclusive “City Series” layers.
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We want YOU to join us at the evian® Drip Drop event in the U.S. to launch @VirgilAbloh’s limited-edition designer bottle in NYC! All attendees will have the chance to win exclusive prizes such as a limited-edition 750ml evian® glass bottle SIGNED by Virgil, part of the “One Drop can make a Rainbow” collection. We’re offering VIP access to 5 people + a friend. Be one of the lucky ones celebrating the U.S. launch of our “One Drop can make a Rainbow” collection by Virgil Abloh with early access before the event opens to the general public – VIP style; NO PURCHASE NECESSARY, for a chance to win just tell us why you should win in the comments below and tag a friend coming with you! Winners will be selected randomly and will be contacted via Instagram direct message on May 6. (Open to U.S. residents only, 18 years old or more at the time of the event, Trip not included.) Good luck! #evian #VirgilAbloh #evianxVirgilAbloh #evianDripDrop