The Lyst Index has crowned Off-White™ as the world’s hottest brand of Q1 2019. The Virgil Abloh-lead label claimed the title following its recent collaboration with Evian, seeing 4,000 join a waiting list for the exclusive item, and for its roster of partnerships with the likes of Mr. Porter and Nike.
Off-White™ climbed one place to the top spot of the Lyst Index after it came second in the Q4 2018 roundup. It beat the likes of Gucci, Balenciaga, Valentino and Fendi who claimed second, third, fourth and fifth place respectively. For the first time ever, luxury streetwear label Palm Angels join the likes of Off-White™, YEEZY and Stone Island in the top 20. Interestingly, Virgil Abloh’s leadership at Louis Vuitton did not result in the French label placing in the top 20 this quarter.
The men’s top 10 hottest products were — again for the first time in Lyst Index history — entirely made up of sneakers. Searches for Nike had grown by 33% since the last quarter and saw the brand climb three places from 14th place to 11th. The top five sneakers in the hottest product list see the Nike React Element 87 take first place, with the YEEZY BOOST 700 V2 “Static,” Nike Air Force 1, sacai x Nike LDVWaffle and Nike React Element 55 claim second to fifth respectively.
For more on Off-White™, take a look at the brands latest “City Series” capsule collection, this time heading to Hong Kong.